#733FB7
Closest named color: Bluey Purple (#6241C7). oklch(49.4% 0.181 299.6), rgb(115, 63, 183).
Aa
White text reads best on this color (6.72:1).
About this color
#733FB7 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.181 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.040 away. White text reads best on it, at 6.72:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.181) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.12:1 |
| White text | 6.72:1 |
Values
| HEX | #733FB7 |
| RGB | rgb(115, 63, 183) |
| HSL | hsl(266, 49%, 48%) |
| OKLCH | oklch(49.4% 0.181 299.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733FB7 | 6.72:1 | AA | Lc -87.6 | Fine for body text |
| Black text on #733FB7 | 3.12:1 | AA large text | Lc 21.4 | Dividers and decoration only |
| #733FB7 text on white | 6.72:1 | AA | Lc 82.6 | Fine for body text |
| #733FB7 text on black | 3.12:1 | AA large text | Lc -19.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DDD3F5
oklch(88.5% 0.047 298.9)
-
Step 300
300
#C9B4F2
oklch(80.9% 0.089 299.9)
-
Step 400
400
#AE8BEB
oklch(70.7% 0.14 299.6)
-
Step 500
500
#9B6AE4
oklch(63% 0.18 299.8)
-
Step 600
600
#864ED2
oklch(55.5% 0.195 299.5)
-
Step 700
700 (this color)
#733FB7
oklch(49.4% 0.181 299.6)
-
Step 800
800
#5D3493
oklch(42.7% 0.15 299.9)
-
Step 900
900
#4C2F75
oklch(37.7% 0.116 300)
-
Step 950
950
#2C1C45
oklch(26.9% 0.075 299.4)
#733FB7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005BBB | 0.129 |
| Deuteranopia (no green cones) | #005BB4 | 0.131 |
| Tritanopia (no blue cones) | #645A75 | 0.137 |
| Achromatopsia (no color) | #5C5C5C | 0.182 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733FB7
#733FB7
oklch(49.4% 0.181 299.6)
- #5A6A00
#5A6A00
oklch(49.3% 0.117 119.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733FB7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.040
- Rebecca Purple #663399 ΔE 0.059
- Iris #6258C4 ΔE 0.061
- Blue With A Hint Of Purple #533CC6 ΔE 0.064
- Slate Blue #6A5ACD ΔE 0.066
- Blurple #5539CC ΔE 0.067
- Light Indigo #6D5ACF ΔE 0.067
- Grape #7209B7 ΔE 0.068
Use #733FB7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.