#733F76
Closest named color: Light Eggplant (#894585). oklch(45.3% 0.106 325.2), rgb(115, 63, 118).
Aa
White text reads best on this color (7.77:1).
About this color
#733F76 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.106 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.051 away. White text reads best on it, at 7.77:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.106) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.70:1 |
| White text | 7.77:1 |
Values
| HEX | #733F76 |
| RGB | rgb(115, 63, 118) |
| HSL | hsl(297, 30%, 35%) |
| OKLCH | oklch(45.3% 0.106 325.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733F76 | 7.77:1 | AAA | Lc -91.5 | Preferred for body text |
| Black text on #733F76 | 2.70:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #733F76 text on white | 7.77:1 | AAA | Lc 86.7 | Fine for body text |
| #733F76 text on black | 2.70:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F8
oklch(97.1% 0.007 325.6)
-
Step 100
100
#F0E6F1
oklch(93.6% 0.018 323)
-
Step 200
200
#E5D2E6
oklch(88.5% 0.034 324.3)
-
Step 300
300
#D6B3D7
oklch(80.9% 0.063 325.3)
-
Step 400
400
#C08BC3
oklch(70.7% 0.099 324.8)
-
Step 500
500
#B06DB3
oklch(63.2% 0.126 325.4)
-
Step 600
600
#9B539F
oklch(55.6% 0.138 325.3)
-
Step 700
700
#844388
oklch(49.1% 0.129 325.1)
-
Step 800
800 (this color)
#733F76
oklch(45.3% 0.106 325.2)
-
Step 900
900
#573159
oklch(37.7% 0.081 325.2)
-
Step 950
950
#331D34
oklch(27% 0.051 325.4)
#733F76 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394E78 | 0.100 |
| Deuteranopia (no green cones) | #485574 | 0.090 |
| Tritanopia (no blue cones) | #754555 | 0.062 |
| Achromatopsia (no color) | #525252 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733F76
#733F76
oklch(45.3% 0.106 325.2)
- #29652E
#29652E
oklch(45.3% 0.106 145.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733F76, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.051
- Dark Mauve #874C62 ΔE 0.069
- Brownish Purple #76424E ΔE 0.070
- Rebecca Purple #663399 ΔE 0.074
- Dull Purple #84597E ΔE 0.077
- Muted Purple #805B87 ΔE 0.078
- Twilight #4E518B ΔE 0.078
- Dusk #4E5481 ΔE 0.079
Use #733F76 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.