#733F4E

Closest named color: Brownish Purple (#76424E). oklch(43.6% 0.075 2.1), rgb(115, 63, 78).

Aa

White text reads best on this color (8.23:1).

About this color

#733F4E is a dark, moderately saturated red. In OKLCH its lightness is 44%, its chroma 0.075 and its hue 2°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.011 away. White text reads best on it, at 8.23:1.

Hue familyReds
Lightnessdark (44%)
Chromamoderately saturated (0.075)
Temperaturewarm
Nearest nameBrownish Purple (#76424E)
Black text2.54:1
White text8.23:1

Values

HEX#733F4E
RGBrgb(115, 63, 78)
HSLhsl(343, 29%, 35%)
OKLCHoklch(43.6% 0.075 2.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #733F4E 8.23:1 AAA Lc -92.9 Preferred for body text
Black text on #733F4E 2.54:1 Fails Lc 15.8 Dividers and decoration only
#733F4E text on white 8.23:1 AAA Lc 88.2 Fine for body text
#733F4E text on black 2.54:1 Fails Lc -13.9 Not readable

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.

  1. Step 50

    50

    #F9F4F5

    oklch(97.1% 0.006 3.3)

  2. Step 100

    100

    #F2E7E9

    oklch(93.7% 0.012 4.8)

  3. Step 200

    200

    #E8D3D8

    oklch(88.5% 0.024 1.4)

  4. Step 300

    300

    #DAB5BE

    oklch(80.8% 0.044 1.8)

  5. Step 400

    400

    #C68F9D

    oklch(70.7% 0.069 2.2)

  6. Step 500

    500

    #B77285

    oklch(63.1% 0.09 2.1)

  7. Step 600

    600

    #A25A6F

    oklch(55.7% 0.097 2)

  8. Step 700

    700

    #8A495C

    oklch(49% 0.091 2.3)

  9. Step 800

    800 (this color)

    #733F4E

    oklch(43.6% 0.075 2.1)

  10. Step 900

    900

    #5B343F

    oklch(37.7% 0.058 2)

  11. Step 950

    950

    #361F25

    oklch(27.1% 0.037 2.9)

Export this scale for Tailwind in the Tailwind colors tool

#733F4E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#47494E0.082
Deuteranopia (no green cones)#54524D0.075
Tritanopia (no blue cones)#7B3B440.021
Achromatopsia (no color)#4F4F4F0.075

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #733F4E

    #733F4E

    oklch(43.6% 0.075 2.1)

  • #0B5F55

    #0B5F55

    oklch(43.7% 0.075 182.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #733F4E

    #733F4E

    oklch(43.6% 0.075 2.1)

  • #694164

    #694164

    oklch(43.5% 0.075 331.3)

  • #754137

    #754137

    oklch(43.6% 0.075 31.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #733F4E

    #733F4E

    oklch(43.6% 0.075 2.1)

  • #2E5D3D

    #2E5D3D

    oklch(43.5% 0.074 152.6)

  • #055C69

    #055C69

    oklch(43.6% 0.074 211.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #733F4E

    #733F4E

    oklch(43.6% 0.075 2.1)

  • #4A5826

    #4A5826

    oklch(43.6% 0.075 122.5)

  • #275677

    #275677

    oklch(43.6% 0.075 241.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #733F4E

    #733F4E

    oklch(43.6% 0.075 2.1)

  • #60501A

    #60501A

    oklch(43.6% 0.074 92.3)

  • #0B5F55

    #0B5F55

    oklch(43.7% 0.075 182.2)

  • #434E7B

    #434E7B

    oklch(43.5% 0.076 272.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733F4E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #733F4E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.