#733C74
Closest named color: Light Eggplant (#894585). oklch(44.7% 0.109 326.6), rgb(115, 60, 116).
Aa
White text reads best on this color (7.99:1).
About this color
#733C74 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.109 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.055 away. White text reads best on it, at 7.99:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.109) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.62:1 |
| White text | 7.99:1 |
Values
| HEX | #733C74 |
| RGB | rgb(115, 60, 116) |
| HSL | hsl(299, 32%, 35%) |
| OKLCH | oklch(44.7% 0.109 326.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733C74 | 7.99:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #733C74 | 2.62:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #733C74 text on white | 7.99:1 | AAA | Lc 87.4 | Fine for body text |
| #733C74 text on black | 2.62:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E6D1E6
oklch(88.4% 0.036 325.9)
-
Step 300
300
#D7B3D7
oklch(80.9% 0.064 326.1)
-
Step 400
400
#C28AC2
oklch(70.7% 0.101 326.6)
-
Step 500
500
#B26BB3
oklch(63.1% 0.131 326.5)
-
Step 600
600
#9D519F
oklch(55.6% 0.143 326.3)
-
Step 700
700
#864188
oklch(49% 0.133 326.3)
-
Step 800
800 (this color)
#733C74
oklch(44.7% 0.109 326.6)
-
Step 900
900
#593059
oklch(37.8% 0.085 327.1)
-
Step 950
950
#341C34
oklch(26.9% 0.054 327)
#733C74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374C76 | 0.105 |
| Deuteranopia (no green cones) | #465372 | 0.095 |
| Tritanopia (no blue cones) | #764252 | 0.064 |
| Achromatopsia (no color) | #515151 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733C74
#733C74
oklch(44.7% 0.109 326.6)
- #22642D
#22642D
oklch(44.7% 0.109 146.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733C74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.055
- Brownish Purple #76424E ΔE 0.070
- Dark Mauve #874C62 ΔE 0.073
- Rebecca Purple #663399 ΔE 0.074
- Warm Purple #952E8F ΔE 0.082
- Twilight #4E518B ΔE 0.083
- Dull Purple #84597E ΔE 0.083
- Dusk #4E5481 ΔE 0.084
Use #733C74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.