#733C73
Closest named color: Light Eggplant (#894585). oklch(44.6% 0.108 327.2), rgb(115, 60, 115).
Aa
White text reads best on this color (8.00:1).
About this color
#733C73 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.108 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.055 away. White text reads best on it, at 8.00:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.108) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.62:1 |
| White text | 8.00:1 |
Values
| HEX | #733C73 |
| RGB | rgb(115, 60, 115) |
| HSL | hsl(300, 31%, 34%) |
| OKLCH | oklch(44.6% 0.108 327.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733C73 | 8.00:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #733C73 | 2.62:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #733C73 text on white | 8.00:1 | AAA | Lc 87.4 | Fine for body text |
| #733C73 text on black | 2.62:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E6D1E5
oklch(88.4% 0.035 327.3)
-
Step 300
300
#D7B3D6
oklch(80.9% 0.063 327)
-
Step 400
400
#C28AC1
oklch(70.7% 0.1 327.2)
-
Step 500
500
#B26BB2
oklch(63% 0.13 327)
-
Step 600
600
#9D529D
oklch(55.6% 0.139 327.2)
-
Step 700
700
#864287
oklch(49.1% 0.131 326.8)
-
Step 800
800 (this color)
#733C73
oklch(44.6% 0.108 327.2)
-
Step 900
900
#593059
oklch(37.8% 0.085 327.1)
-
Step 950
950
#341C34
oklch(26.9% 0.054 327)
#733C73 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374C75 | 0.105 |
| Deuteranopia (no green cones) | #475371 | 0.094 |
| Tritanopia (no blue cones) | #764252 | 0.062 |
| Achromatopsia (no color) | #505050 | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733C73
#733C73
oklch(44.6% 0.108 327.2)
- #21642E
#21642E
oklch(44.7% 0.109 147.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733C73, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.055
- Brownish Purple #76424E ΔE 0.068
- Dark Mauve #874C62 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.075
- Warm Purple #952E8F ΔE 0.083
- Dull Purple #84597E ΔE 0.083
- Twilight #4E518B ΔE 0.083
- Dusk #4E5481 ΔE 0.084
Use #733C73 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.