#733BA5

Closest named color: Rebecca Purple (#663399). oklch(47.5% 0.166 305.2), rgb(115, 59, 165).

Aa

White text reads best on this color (7.24:1).

About this color

#733BA5 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.166 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.036 away. White text reads best on it, at 7.24:1.

Hue familyPurples
Lightnessmedium-dark (48%)
Chromavivid (0.166)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text2.89:1
White text7.24:1

Values

HEX#733BA5
RGBrgb(115, 59, 165)
HSLhsl(272, 47%, 44%)
OKLCHoklch(47.5% 0.166 305.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #733BA5 7.24:1 AAA Lc -89.6 Fine for body text
Black text on #733BA5 2.89:1 Fails Lc 19.4 Dividers and decoration only
#733BA5 text on white 7.24:1 AAA Lc 84.6 Fine for body text
#733BA5 text on black 2.89:1 Fails Lc -17.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F7F4FB

    oklch(97.1% 0.01 305.4)

  2. Step 100

    100

    #EDE6F7

    oklch(93.5% 0.024 304.5)

  3. Step 200

    200

    #E0D2F1

    oklch(88.5% 0.045 305.9)

  4. Step 300

    300

    #CDB4EB

    oklch(81% 0.081 305.4)

  5. Step 400

    400

    #B48BE0

    oklch(70.8% 0.128 305.6)

  6. Step 500

    500

    #A16BD8

    oklch(63.1% 0.165 305)

  7. Step 600

    600

    #8D50C5

    oklch(55.7% 0.179 305.4)

  8. Step 700

    700 (this color)

    #733BA5

    oklch(47.5% 0.166 305.2)

  9. Step 800

    800

    #61358A

    oklch(42.6% 0.138 305.1)

  10. Step 900

    900

    #4F2F6E

    oklch(37.6% 0.108 305.3)

  11. Step 950

    950

    #2E1C41

    oklch(26.9% 0.069 304.6)

Export this scale for Tailwind in the Tailwind colors tool

#733BA5 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0055A80.136
Deuteranopia (no green cones)#2157A30.125
Tritanopia (no blue cones)#6A516A0.120
Achromatopsia (no color)#5757570.167

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #733BA5

    #733BA5

    oklch(47.5% 0.166 305.2)

  • #4D6700

    #4D6700

    oklch(47.5% 0.119 125)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #733BA5

    #733BA5

    oklch(47.5% 0.166 305.2)

  • #454DB7

    #454DB7

    oklch(47.6% 0.165 274.9)

  • #912C80

    #912C80

    oklch(47.6% 0.166 335.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #733BA5

    #733BA5

    oklch(47.5% 0.166 305.2)

  • #6D5B00

    #6D5B00

    oklch(47.5% 0.098 95.6)

  • #006F3E

    #006F3E

    oklch(47.6% 0.117 155.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #733BA5

    #733BA5

    oklch(47.5% 0.166 305.2)

  • #844E00

    #844E00

    oklch(47.6% 0.106 65.8)

  • #006B63

    #006B63

    oklch(47.5% 0.083 185.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #733BA5

    #733BA5

    oklch(47.5% 0.166 305.2)

  • #A52900

    #A52900

    oklch(47.6% 0.166 35.3)

  • #4D6700

    #4D6700

    oklch(47.5% 0.119 125)

  • #00687A

    #00687A

    oklch(47.6% 0.084 215.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733BA5, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #733BA5 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.