#733B94
Closest named color: Rebecca Purple (#663399). oklch(46.4% 0.146 311), rgb(115, 59, 148).
Aa
White text reads best on this color (7.54:1).
About this color
#733B94 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.146 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.034 away. White text reads best on it, at 7.54:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.146) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.78:1 |
| White text | 7.54:1 |
Values
| HEX | #733B94 |
| RGB | rgb(115, 59, 148) |
| HSL | hsl(278, 43%, 41%) |
| OKLCH | oklch(46.4% 0.146 311) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733B94 | 7.54:1 | AAA | Lc -90.6 | Preferred for body text |
| Black text on #733B94 | 2.78:1 | Fails | Lc 18.2 | Dividers and decoration only |
| #733B94 text on white | 7.54:1 | AAA | Lc 85.8 | Fine for body text |
| #733B94 text on black | 2.78:1 | Fails | Lc -16.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE6F4
oklch(93.5% 0.021 311.1)
-
Step 200
200
#E2D2ED
oklch(88.5% 0.04 311.7)
-
Step 300
300
#CFB4E3
oklch(80.8% 0.071 310.6)
-
Step 400
400
#B78CD5
oklch(70.7% 0.113 310.7)
-
Step 500
500
#A56DC9
oklch(63% 0.145 310.9)
-
Step 600
600
#9153B6
oklch(55.6% 0.158 311.2)
-
Step 700
700 (this color)
#733B94
oklch(46.4% 0.146 311)
-
Step 800
800
#64387F
oklch(42.7% 0.121 310.9)
-
Step 900
900
#523166
oklch(37.8% 0.095 311.4)
-
Step 950
950
#301D3C
oklch(27% 0.061 311.2)
#733B94 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1C5297 | 0.128 |
| Deuteranopia (no green cones) | #335592 | 0.113 |
| Tritanopia (no blue cones) | #6F4B62 | 0.100 |
| Achromatopsia (no color) | #545454 | 0.148 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733B94
#733B94
oklch(46.4% 0.146 311)
- #3F6600
#3F6600
oklch(46.3% 0.126 130.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733B94, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.034
- Light Eggplant #894585 ΔE 0.060
- Warm Purple #952E8F ΔE 0.068
- Dark Slate Blue #483D8B ΔE 0.080
- Blueberry #464196 ΔE 0.080
- Dark Magenta #8B008B ΔE 0.081
- Purple #800080 ΔE 0.081
- Twilight #4E518B ΔE 0.082
Use #733B94 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.