#733B74
Closest named color: Light Eggplant (#894585). oklch(44.5% 0.111 326.6), rgb(115, 59, 116).
Aa
White text reads best on this color (8.05:1).
About this color
#733B74 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.111 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.056 away. White text reads best on it, at 8.05:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.111) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.60:1 |
| White text | 8.05:1 |
Values
| HEX | #733B74 |
| RGB | rgb(115, 59, 116) |
| HSL | hsl(299, 33%, 34%) |
| OKLCH | oklch(44.5% 0.111 326.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733B74 | 8.05:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #733B74 | 2.60:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #733B74 text on white | 8.05:1 | AAA | Lc 87.6 | Fine for body text |
| #733B74 text on black | 2.60:1 | Fails | Lc -14.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F1
oklch(93.7% 0.019 325.7)
-
Step 200
200
#E6D1E6
oklch(88.4% 0.036 325.9)
-
Step 300
300
#D8B2D7
oklch(80.8% 0.066 327)
-
Step 400
400
#C389C3
oklch(70.7% 0.105 326.6)
-
Step 500
500
#B36AB4
oklch(63.1% 0.135 326.5)
-
Step 600
600
#9E519F
oklch(55.7% 0.144 326.8)
-
Step 700
700
#874188
oklch(49.2% 0.134 326.8)
-
Step 800
800 (this color)
#733B74
oklch(44.5% 0.111 326.6)
-
Step 900
900
#592F5A
oklch(37.7% 0.088 326.3)
-
Step 950
950
#341C34
oklch(26.9% 0.054 327)
#733B74 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364C76 | 0.107 |
| Deuteranopia (no green cones) | #465372 | 0.096 |
| Tritanopia (no blue cones) | #764152 | 0.064 |
| Achromatopsia (no color) | #505050 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733B74
#733B74
oklch(44.5% 0.111 326.6)
- #1F642C
#1F642C
oklch(44.6% 0.111 146.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733B74, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.056
- Brownish Purple #76424E ΔE 0.071
- Rebecca Purple #663399 ΔE 0.073
- Dark Mauve #874C62 ΔE 0.075
- Warm Purple #952E8F ΔE 0.081
- Twilight #4E518B ΔE 0.084
- Dull Purple #84597E ΔE 0.085
- Dusk #4E5481 ΔE 0.086
Use #733B74 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.