#733A8F

Closest named color: Rebecca Purple (#663399). oklch(45.9% 0.142 313.1), rgb(115, 58, 143).

Aa

White text reads best on this color (7.68:1).

About this color

#733A8F is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.142 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.037 away. White text reads best on it, at 7.68:1.

Hue familyPurples
Lightnessmedium-dark (46%)
Chromavivid (0.142)
Temperaturein between
Nearest nameRebecca Purple (#663399)
Black text2.73:1
White text7.68:1

Values

HEX#733A8F
RGBrgb(115, 58, 143)
HSLhsl(280, 42%, 39%)
OKLCHoklch(45.9% 0.142 313.1)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #733A8F 7.68:1 AAA Lc -91.1 Preferred for body text
Black text on #733A8F 2.73:1 Fails Lc 17.7 Dividers and decoration only
#733A8F text on white 7.68:1 AAA Lc 86.3 Fine for body text
#733A8F text on black 2.73:1 Fails Lc -15.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F8F4FA

    oklch(97.2% 0.009 314.8)

  2. Step 100

    100

    #EFE6F4

    oklch(93.6% 0.021 313.8)

  3. Step 200

    200

    #E2D2EC

    oklch(88.5% 0.039 312.6)

  4. Step 300

    300

    #D0B4E1

    oklch(80.9% 0.069 312.6)

  5. Step 400

    400

    #B98CD1

    oklch(70.7% 0.109 313.4)

  6. Step 500

    500

    #A76DC5

    oklch(63% 0.141 313.3)

  7. Step 600

    600

    #9253B2

    oklch(55.5% 0.154 313.1)

  8. Step 700

    700 (this color)

    #733A8F

    oklch(45.9% 0.142 313.1)

  9. Step 800

    800

    #65387C

    oklch(42.7% 0.118 313)

  10. Step 900

    900

    #523164

    oklch(37.7% 0.092 312.6)

  11. Step 950

    950

    #301D3A

    oklch(26.9% 0.058 313.2)

Export this scale for Tailwind in the Tailwind colors tool

#733A8F with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#2050920.127
Deuteranopia (no green cones)#36548D0.111
Tritanopia (no blue cones)#70495F0.096
Achromatopsia (no color)#5353530.143

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #733A8F

    #733A8F

    oklch(45.9% 0.142 313.1)

  • #396600

    #396600

    oklch(46% 0.13 132.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #733A8F

    #733A8F

    oklch(45.9% 0.142 313.1)

  • #5048A3

    #5048A3

    oklch(45.9% 0.142 283.3)

  • #8A2F6C

    #8A2F6C

    oklch(45.9% 0.142 343.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #733A8F

    #733A8F

    oklch(45.9% 0.142 313.1)

  • #625900

    #625900

    oklch(45.8% 0.096 102.7)

  • #006948

    #006948

    oklch(46.1% 0.099 163.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #733A8F

    #733A8F

    oklch(45.9% 0.142 313.1)

  • #784E00

    #784E00

    oklch(46% 0.098 73.6)

  • #006564

    #006564

    oklch(45.8% 0.078 193.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #733A8F

    #733A8F

    oklch(45.9% 0.142 313.1)

  • #933600

    #933600

    oklch(46% 0.137 42.8)

  • #396600

    #396600

    oklch(46% 0.13 132.9)

  • #00627B

    #00627B

    oklch(46.1% 0.086 223.1)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733A8F, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #733A8F in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.