#73389A
Closest named color: Rebecca Purple (#663399). oklch(46.4% 0.158 309.3), rgb(115, 56, 154).
Aa
White text reads best on this color (7.60:1).
About this color
#73389A is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.158 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.029 away. White text reads best on it, at 7.60:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.158) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.76:1 |
| White text | 7.60:1 |
Values
| HEX | #73389A |
| RGB | rgb(115, 56, 154) |
| HSL | hsl(276, 47%, 41%) |
| OKLCH | oklch(46.4% 0.158 309.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73389A | 7.60:1 | AAA | Lc -90.7 | Preferred for body text |
| Black text on #73389A | 2.76:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #73389A text on white | 7.60:1 | AAA | Lc 85.9 | Fine for body text |
| #73389A text on black | 2.76:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F5
oklch(93.6% 0.022 309.6)
-
Step 200
200
#E1D2EF
oklch(88.5% 0.042 308.6)
-
Step 300
300
#CFB4E6
oklch(80.9% 0.075 309.2)
-
Step 400
400
#B78BDA
oklch(70.8% 0.121 309.1)
-
Step 500
500
#A56BD0
oklch(63.1% 0.156 309.1)
-
Step 600
600
#9150BD
oklch(55.6% 0.171 309.5)
-
Step 700
700 (this color)
#73389A
oklch(46.4% 0.158 309.3)
-
Step 800
800
#643684
oklch(42.7% 0.13 309.1)
-
Step 900
900
#52306A
oklch(37.9% 0.102 309.4)
-
Step 950
950
#301C3E
oklch(27% 0.066 309.8)
#73389A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #05519D | 0.139 |
| Deuteranopia (no green cones) | #2A5598 | 0.123 |
| Tritanopia (no blue cones) | #6E4B64 | 0.109 |
| Achromatopsia (no color) | #545454 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73389A
#73389A
oklch(46.4% 0.158 309.3)
- #426500
#426500
oklch(46.2% 0.123 129.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73389A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.029
- Light Eggplant #894585 ΔE 0.069
- Warm Purple #952E8F ΔE 0.070
- Grape #7209B7 ΔE 0.074
- Dark Magenta #8B008B ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.080
- Purple #800080 ΔE 0.080
- Blueberry #464196 ΔE 0.081
Use #73389A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.