#733748
Closest named color: Brownish Purple (#76424E). oklch(42% 0.086 3.5), rgb(115, 55, 72).
Aa
White text reads best on this color (8.86:1).
About this color
#733748 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.086 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 8.86:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.36:1 |
| White text | 8.86:1 |
Values
| HEX | #733748 |
| RGB | rgb(115, 55, 72) |
| HSL | hsl(343, 35%, 33%) |
| OKLCH | oklch(42% 0.086 3.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733748 | 8.86:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #733748 | 2.36:1 | Fails | Lc 14.0 | Not readable |
| #733748 text on white | 8.86:1 | AAA | Lc 89.9 | Fine for body text |
| #733748 text on black | 2.36:1 | Fails | Lc -12.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F5
oklch(97.2% 0.007 5.6)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#EAD2D7
oklch(88.5% 0.027 3.5)
-
Step 300
300
#DEB4BD
oklch(81% 0.05 3.9)
-
Step 400
400
#CC8C9B
oklch(70.8% 0.08 3.9)
-
Step 500
500
#BD6E83
oklch(63.1% 0.103 3.3)
-
Step 600
600
#A8556C
oklch(55.6% 0.111 3.8)
-
Step 700
700
#90455A
oklch(49.1% 0.104 3.9)
-
Step 800
800 (this color)
#733748
oklch(42% 0.086 3.5)
-
Step 900
900
#5F313E
oklch(37.7% 0.068 2.8)
-
Step 950
950
#381D24
oklch(27% 0.043 3.7)
#733748 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414348 | 0.095 |
| Deuteranopia (no green cones) | #504E47 | 0.087 |
| Tritanopia (no blue cones) | #7C323D | 0.024 |
| Achromatopsia (no color) | #4A4A4A | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733748
#733748
oklch(42% 0.086 3.5)
- #005A51
#005A51
oklch(42% 0.075 183.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733748, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.030
- Dark Mauve #874C62 ΔE 0.073
- Red Purple #820747 ΔE 0.075
- Red Brown #8B2E16 ΔE 0.075
- Wine #80013F ΔE 0.077
- Chestnut #742802 ΔE 0.079
- Red Wine #8C0034 ΔE 0.079
Use #733748 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.