#733690
Closest named color: Rebecca Purple (#663399). oklch(45.4% 0.15 313.3), rgb(115, 54, 144).
Aa
White text reads best on this color (7.89:1).
About this color
#733690 is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.150 and its hue 313°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.032 away. White text reads best on it, at 7.89:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.65:1 |
| White text | 7.89:1 |
Values
| HEX | #733690 |
| RGB | rgb(115, 54, 144) |
| HSL | hsl(281, 45%, 39%) |
| OKLCH | oklch(45.4% 0.15 313.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #733690 | 7.89:1 | AAA | Lc -91.6 | Preferred for body text |
| Black text on #733690 | 2.65:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #733690 text on white | 7.89:1 | AAA | Lc 86.9 | Fine for body text |
| #733690 text on black | 2.65:1 | Fails | Lc -15.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E5D0F0
oklch(88.5% 0.049 314.2)
-
Step 300
300
#D5B0E9
oklch(80.9% 0.088 313.6)
-
Step 400
400
#BF85DE
oklch(70.7% 0.14 313.1)
-
Step 500
500
#AF62D5
oklch(63.1% 0.18 313.3)
-
Step 600
600
#9A45C2
oklch(55.6% 0.195 313.1)
-
Step 700
700
#8436A7
oklch(49.2% 0.18 313.5)
-
Step 800
800 (this color)
#733690
oklch(45.4% 0.15 313.3)
-
Step 900
900
#572A6C
oklch(37.7% 0.117 313.7)
-
Step 950
950
#331A40
oklch(27.1% 0.074 312.9)
#733690 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #164E93 | 0.136 |
| Deuteranopia (no green cones) | #31538E | 0.120 |
| Tritanopia (no blue cones) | #70465E | 0.099 |
| Achromatopsia (no color) | #515151 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #733690
#733690
oklch(45.4% 0.15 313.3)
- #376500
#376500
oklch(45.6% 0.129 133.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #733690, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.032
- Light Eggplant #894585 ΔE 0.064
- Warm Purple #952E8F ΔE 0.067
- Purple #800080 ΔE 0.071
- Dark Magenta #8B008B ΔE 0.073
- Dark Slate Blue #483D8B ΔE 0.080
- Blueberry #464196 ΔE 0.083
- Grape #7209B7 ΔE 0.084
Use #733690 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.