#73352D
Closest named color: Purple Brown (#673A3F). oklch(41% 0.089 29), rgb(115, 53, 45).
Aa
White text reads best on this color (9.22:1).
About this color
#73352D is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.089 and its hue 29°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.22:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.089) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.22:1 |
Values
| HEX | #73352D |
| RGB | rgb(115, 53, 45) |
| HSL | hsl(7, 44%, 31%) |
| OKLCH | oklch(41% 0.089 29) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73352D | 9.22:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #73352D | 2.27:1 | Fails | Lc 13.1 | Not readable |
| #73352D text on white | 9.22:1 | AAA | Lc 90.9 | Preferred for body text |
| #73352D text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E4
oklch(93.5% 0.016 27.3)
-
Step 200
200
#ECD2CE
oklch(88.4% 0.03 28.1)
-
Step 300
300
#E0B5AD
oklch(80.9% 0.051 30.4)
-
Step 400
400
#D08D83
oklch(70.8% 0.084 28.7)
-
Step 500
500
#C26F63
oklch(63.1% 0.108 29.1)
-
Step 600
600
#AD564A
oklch(55.6% 0.116 29.4)
-
Step 700
700
#94463C
oklch(49.1% 0.107 29)
-
Step 800
800 (this color)
#73352D
oklch(41% 0.089 29)
-
Step 900
900
#61322C
oklch(37.6% 0.069 28.4)
-
Step 950
950
#391E1A
oklch(27% 0.043 29.2)
#73352D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #443F2C | 0.092 |
| Deuteranopia (no green cones) | #544C2C | 0.083 |
| Tritanopia (no blue cones) | #7E2A33 | 0.034 |
| Achromatopsia (no color) | #474747 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73352D
#73352D
oklch(41% 0.089 29)
- #00545F
#00545F
oklch(40.9% 0.071 210)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73352D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Chestnut #742802 ΔE 0.042
- Brownish Purple #76424E ΔE 0.051
- Red Brown #8B2E16 ΔE 0.051
- Rust Brown #8B3103 ΔE 0.057
- Brown Red #922B05 ΔE 0.067
- Brick Red #8F1402 ΔE 0.070
- Wine Red #7B0323 ΔE 0.073
Use #73352D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.