#73348E
Closest named color: Rebecca Purple (#663399). oklch(45% 0.151 314.3), rgb(115, 52, 142).
Aa
White text reads best on this color (8.04:1).
About this color
#73348E is a medium-dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.151 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.033 away. White text reads best on it, at 8.04:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | vivid (0.151) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.61:1 |
| White text | 8.04:1 |
Values
| HEX | #73348E |
| RGB | rgb(115, 52, 142) |
| HSL | hsl(282, 46%, 38%) |
| OKLCH | oklch(45% 0.151 314.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73348E | 8.04:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #73348E | 2.61:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #73348E text on white | 8.04:1 | AAA | Lc 87.3 | Fine for body text |
| #73348E text on black | 2.61:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E5D0F0
oklch(88.5% 0.049 314.2)
-
Step 300
300
#D6B0E9
oklch(80.9% 0.089 314.3)
-
Step 400
400
#C184DD
oklch(70.7% 0.141 314.6)
-
Step 500
500
#B062D4
oklch(63.1% 0.18 314)
-
Step 600
600
#9C44C1
oklch(55.6% 0.196 314.3)
-
Step 700
700
#8535A6
oklch(49.1% 0.181 314.4)
-
Step 800
800 (this color)
#73348E
oklch(45% 0.151 314.3)
-
Step 900
900
#582A6C
oklch(37.8% 0.117 314.4)
-
Step 950
950
#33193F
oklch(26.9% 0.074 314.1)
#73348E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #144D91 | 0.140 |
| Deuteranopia (no green cones) | #31528C | 0.122 |
| Tritanopia (no blue cones) | #71445C | 0.099 |
| Achromatopsia (no color) | #505050 | 0.152 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73348E
#73348E
oklch(45% 0.151 314.3)
- #336400
#336400
oklch(45.1% 0.13 134.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73348E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.033
- Light Eggplant #894585 ΔE 0.066
- Purple #800080 ΔE 0.067
- Warm Purple #952E8F ΔE 0.067
- Dark Magenta #8B008B ΔE 0.070
- Dark Slate Blue #483D8B ΔE 0.080
- Grape #7209B7 ΔE 0.084
- Blueberry #464196 ΔE 0.085
Use #73348E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.