#73348C
Closest named color: Rebecca Purple (#663399). oklch(44.9% 0.149 315.1), rgb(115, 52, 140).
Aa
White text reads best on this color (8.08:1).
About this color
#73348C is a dark, vivid purple. In OKLCH its lightness is 45%, its chroma 0.149 and its hue 315°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.035 away. White text reads best on it, at 8.08:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | vivid (0.149) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.59:1 |
| White text | 8.08:1 |
Values
| HEX | #73348C |
| RGB | rgb(115, 52, 140) |
| HSL | hsl(283, 46%, 38%) |
| OKLCH | oklch(44.9% 0.149 315.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73348C | 8.08:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #73348C | 2.59:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #73348C text on white | 8.08:1 | AAA | Lc 87.4 | Fine for body text |
| #73348C text on black | 2.59:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#F0E5F6
oklch(93.6% 0.025 314)
-
Step 200
200
#E5D0EF
oklch(88.4% 0.048 315)
-
Step 300
300
#D6B0E7
oklch(80.9% 0.086 315.3)
-
Step 400
400
#C184DC
oklch(70.7% 0.14 315)
-
Step 500
500
#B162D2
oklch(63.1% 0.178 315)
-
Step 600
600
#9C45BF
oklch(55.6% 0.193 314.9)
-
Step 700
700
#8535A4
oklch(49% 0.179 315)
-
Step 800
800 (this color)
#73348C
oklch(44.9% 0.149 315.1)
-
Step 900
900
#582A6B
oklch(37.7% 0.116 314.9)
-
Step 950
950
#34193F
oklch(27% 0.075 315.3)
#73348C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #174C8F | 0.138 |
| Deuteranopia (no green cones) | #33528A | 0.121 |
| Tritanopia (no blue cones) | #71445B | 0.098 |
| Achromatopsia (no color) | #505050 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73348C
#73348C
oklch(44.9% 0.149 315.1)
- #316400
#316400
oklch(45% 0.132 135.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73348C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.035
- Light Eggplant #894585 ΔE 0.065
- Purple #800080 ΔE 0.066
- Warm Purple #952E8F ΔE 0.067
- Dark Magenta #8B008B ΔE 0.070
- Dark Slate Blue #483D8B ΔE 0.080
- Blueberry #464196 ΔE 0.085
- Grape #7209B7 ΔE 0.087
Use #73348C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.