#73329C
Closest named color: Rebecca Purple (#663399). oklch(45.7% 0.169 309.4), rgb(115, 50, 156).
Aa
White text reads best on this color (7.87:1).
About this color
#73329C is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.169 and its hue 309°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.026 away. White text reads best on it, at 7.87:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.66:1 |
| White text | 7.87:1 |
Values
| HEX | #73329C |
| RGB | rgb(115, 50, 156) |
| HSL | hsl(277, 51%, 40%) |
| OKLCH | oklch(45.7% 0.169 309.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73329C | 7.87:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #73329C | 2.66:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #73329C text on white | 7.87:1 | AAA | Lc 86.7 | Fine for body text |
| #73329C text on black | 2.66:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FC
oklch(97.1% 0.013 310.5)
-
Step 100
100
#EFE5F9
oklch(93.6% 0.029 308.1)
-
Step 200
200
#E4D0F5
oklch(88.5% 0.054 309.5)
-
Step 300
300
#D4AFF1
oklch(80.9% 0.099 309.8)
-
Step 400
400
#BE82EA
oklch(70.7% 0.158 309.5)
-
Step 500
500
#AD5EE3
oklch(63.1% 0.201 309.2)
-
Step 600
600
#993ED1
oklch(55.6% 0.219 309.3)
-
Step 700
700
#832EB5
oklch(49.2% 0.204 309.5)
-
Step 800
800 (this color)
#73329C
oklch(45.7% 0.169 309.4)
-
Step 900
900
#562775
oklch(37.7% 0.132 309.2)
-
Step 950
950
#321844
oklch(26.9% 0.083 309.2)
#73329C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004F9F | 0.146 |
| Deuteranopia (no green cones) | #20529A | 0.134 |
| Tritanopia (no blue cones) | #6D4863 | 0.116 |
| Achromatopsia (no color) | #515151 | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73329C
#73329C
oklch(45.7% 0.169 309.4)
- #416400
#416400
oklch(45.9% 0.122 129.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73329C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.026
- Grape #7209B7 ΔE 0.063
- Dark Magenta #8B008B ΔE 0.072
- Warm Purple #952E8F ΔE 0.072
- Purple #800080 ΔE 0.074
- Light Eggplant #894585 ΔE 0.078
- Bluey Purple #6241C7 ΔE 0.080
- Purply #983FB2 ΔE 0.085
Use #73329C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.