#73322F
Closest named color: Purple Brown (#673A3F). oklch(40.5% 0.093 24.7), rgb(115, 50, 47).
Aa
White text reads best on this color (9.43:1).
About this color
#73322F is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.093 and its hue 25°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.033 away. White text reads best on it, at 9.43:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.093) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.22:1 |
| White text | 9.43:1 |
Values
| HEX | #73322F |
| RGB | rgb(115, 50, 47) |
| HSL | hsl(3, 42%, 32%) |
| OKLCH | oklch(40.5% 0.093 24.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73322F | 9.43:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #73322F | 2.22:1 | Fails | Lc 12.6 | Not readable |
| #73322F text on white | 9.43:1 | AAA | Lc 91.3 | Preferred for body text |
| #73322F text on black | 2.22:1 | Fails | Lc -11.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F4E6E5
oklch(93.6% 0.015 22.4)
-
Step 200
200
#EDD2CF
oklch(88.5% 0.031 25.3)
-
Step 300
300
#E2B4AF
oklch(81% 0.054 25.5)
-
Step 400
400
#D18B86
oklch(70.6% 0.087 24)
-
Step 500
500
#C36D67
oklch(63% 0.11 24.9)
-
Step 600
600
#AF544F
oklch(55.7% 0.12 24.9)
-
Step 700
700
#964440
oklch(49.2% 0.111 24.8)
-
Step 800
800 (this color)
#73322F
oklch(40.5% 0.093 24.7)
-
Step 900
900
#62312E
oklch(37.6% 0.071 24.7)
-
Step 950
950
#3A1D1B
oklch(27% 0.046 24.7)
#73322F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #423E2E | 0.097 |
| Deuteranopia (no green cones) | #524B2E | 0.089 |
| Tritanopia (no blue cones) | #7E2732 | 0.031 |
| Achromatopsia (no color) | #464646 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73322F
#73322F
oklch(40.5% 0.093 24.7)
- #00545B
#00545B
oklch(40.7% 0.069 204.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73322F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.033
- Chestnut #742802 ΔE 0.043
- Brownish Purple #76424E ΔE 0.052
- Red Brown #8B2E16 ΔE 0.054
- Rust Brown #8B3103 ΔE 0.061
- Wine Red #7B0323 ΔE 0.066
- Reddy Brown #6E1005 ΔE 0.069
- Brick Red #8F1402 ΔE 0.069
Use #73322F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.