#7327D3
Closest named color: Burple (#6832E3). oklch(49.1% 0.236 296.2), rgb(115, 39, 211).
Aa
White text reads best on this color (7.09:1).
About this color
#7327D3 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.236 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Burple (#6832E3), ΔE 0.037 away. White text reads best on it, at 7.09:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.236) |
| Temperature | in between |
| Nearest name | Burple (#6832E3) |
| Black text | 2.95:1 |
| White text | 7.09:1 |
Values
| HEX | #7327D3 |
| RGB | rgb(115, 39, 211) |
| HSL | hsl(267, 69%, 49%) |
| OKLCH | oklch(49.1% 0.236 296.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7327D3 | 7.09:1 | AAA | Lc -88.3 | Fine for body text |
| Black text on #7327D3 | 2.95:1 | Fails | Lc 20.7 | Dividers and decoration only |
| #7327D3 text on white | 7.09:1 | AAA | Lc 83.3 | Fine for body text |
| #7327D3 text on black | 2.95:1 | Fails | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FF
oklch(97.2% 0.015 294.5)
-
Step 100
100
#EBE6FE
oklch(93.6% 0.033 295.3)
-
Step 200
200
#DCD1FF
oklch(88.4% 0.064 296)
-
Step 300
300
#C7B2FF
oklch(80.9% 0.109 296.4)
-
Step 400
400
#AC86FF
oklch(70.8% 0.174 296.2)
-
Step 500
500
#9A5FFF
oklch(63.1% 0.226 296.3)
-
Step 600
600
#8738F2
oklch(55.5% 0.254 296.2)
-
Step 700
700 (this color)
#7327D3
oklch(49.1% 0.236 296.2)
-
Step 800
800
#5D24AB
oklch(42.7% 0.197 295.9)
-
Step 900
900
#4C2687
oklch(37.8% 0.152 296.2)
-
Step 950
950
#2C184F
oklch(27% 0.096 296.1)
#7327D3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059D8 | 0.141 |
| Deuteranopia (no green cones) | #0056D0 | 0.140 |
| Tritanopia (no blue cones) | #585A7F | 0.180 |
| Achromatopsia (no color) | #585858 | 0.238 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7327D3
#7327D3
oklch(49.1% 0.236 296.2)
- #5E6800
#5E6800
oklch(49.2% 0.113 116.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7327D3, closest first.
No curated palette has a color within ΔE 0.04 of #7327D3.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Burple #6832E3 ΔE 0.037
- Purple Blue #5D21D0 ΔE 0.045
- Bluey Purple #6241C7 ΔE 0.050
- Blue Violet #8A2BE2 ΔE 0.050
- Purply Blue #661AEE ΔE 0.052
- Purpley Blue #5F34E7 ΔE 0.053
- Grape #7209B7 ΔE 0.055
- Blurple #5539CC ΔE 0.058
Use #7327D3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.