#73278E
Closest named color: Rebecca Purple (#663399). oklch(43.5% 0.169 315.7), rgb(115, 39, 142).
Aa
White text reads best on this color (8.71:1).
About this color
#73278E is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.169 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.037 away. White text reads best on it, at 8.71:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.169) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.40:1 |
| White text | 8.71:1 |
Values
| HEX | #73278E |
| RGB | rgb(115, 39, 142) |
| HSL | hsl(284, 57%, 35%) |
| OKLCH | oklch(43.5% 0.169 315.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #73278E | 8.71:1 | AAA | Lc -93.6 | Preferred for body text |
| Black text on #73278E | 2.40:1 | Fails | Lc 15.0 | Not readable |
| #73278E text on white | 8.71:1 | AAA | Lc 89.0 | Fine for body text |
| #73278E text on black | 2.40:1 | Fails | Lc -13.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FC
oklch(97.1% 0.013 314.8)
-
Step 100
100
#F1E4F7
oklch(93.5% 0.029 315.3)
-
Step 200
200
#E7CFF2
oklch(88.5% 0.054 315.3)
-
Step 300
300
#D9ADEC
oklch(80.8% 0.099 315.5)
-
Step 400
400
#C67FE3
oklch(70.7% 0.158 315.6)
-
Step 500
500
#B759DA
oklch(63.1% 0.202 315.8)
-
Step 600
600
#A238C7
oklch(55.5% 0.219 315.8)
-
Step 700
700
#8B29AC
oklch(49.1% 0.203 315.9)
-
Step 800
800 (this color)
#73278E
oklch(43.5% 0.169 315.7)
-
Step 900
900
#5B2470
oklch(37.6% 0.132 315.3)
-
Step 950
950
#361741
oklch(27.1% 0.082 316.4)
#73278E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004791 | 0.158 |
| Deuteranopia (no green cones) | #254D8C | 0.142 |
| Tritanopia (no blue cones) | #713C58 | 0.109 |
| Achromatopsia (no color) | #4B4B4B | 0.170 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #73278E
#73278E
oklch(43.5% 0.169 315.7)
- #2D6000
#2D6000
oklch(43.6% 0.129 135.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #73278E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.037
- Purple #800080 ΔE 0.049
- Dark Magenta #8B008B ΔE 0.056
- Grape #7209B7 ΔE 0.073
- Warm Purple #952E8F ΔE 0.073
- Light Eggplant #894585 ΔE 0.085
- Dark Slate Blue #483D8B ΔE 0.089
- Chrysanthemum #560BAD ΔE 0.091
Use #73278E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.