#731995
Closest named color: Rebecca Purple (#663399). oklch(42.7% 0.19 314.1), rgb(115, 25, 149).
Aa
White text reads best on this color (9.12:1).
About this color
#731995 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.190 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.046 away. White text reads best on it, at 9.12:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.190) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.30:1 |
| White text | 9.12:1 |
Values
| HEX | #731995 |
| RGB | rgb(115, 25, 149) |
| HSL | hsl(284, 71%, 34%) |
| OKLCH | oklch(42.7% 0.19 314.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731995 | 9.12:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #731995 | 2.30:1 | Fails | Lc 14.3 | Not readable |
| #731995 text on white | 9.12:1 | AAA | Lc 89.7 | Fine for body text |
| #731995 text on black | 2.30:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FD
oklch(97.2% 0.015 312.2)
-
Step 100
100
#F2E4F9
oklch(93.6% 0.032 314.7)
-
Step 200
200
#E8CEF6
oklch(88.5% 0.061 313.8)
-
Step 300
300
#DBABF3
oklch(80.9% 0.111 314.1)
-
Step 400
400
#C87AED
oklch(70.7% 0.178 314)
-
Step 500
500
#BA50E6
oklch(63.1% 0.227 314.4)
-
Step 600
600
#A529D4
oklch(55.6% 0.246 314.1)
-
Step 700
700
#8D16B8
oklch(49% 0.23 313.9)
-
Step 800
800 (this color)
#731995
oklch(42.7% 0.19 314.1)
-
Step 900
900
#5D1E77
oklch(37.7% 0.149 314)
-
Step 950
950
#361445
oklch(26.9% 0.093 313.9)
#731995 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004498 | 0.165 |
| Deuteranopia (no green cones) | #094A92 | 0.166 |
| Tritanopia (no blue cones) | #703859 | 0.122 |
| Achromatopsia (no color) | #484848 | 0.192 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731995
#731995
oklch(42.7% 0.19 314.1)
- #305D00
#305D00
oklch(42.9% 0.123 134.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731995, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.046
- Purple #800080 ΔE 0.048
- Dark Magenta #8B008B ΔE 0.055
- Grape #7209B7 ΔE 0.056
- Chrysanthemum #560BAD ΔE 0.079
- Warm Purple #952E8F ΔE 0.084
- Indigo #4B0082 ΔE 0.098
- Dark Slate Blue #483D8B ΔE 0.100
Use #731995 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.