#731496
Closest named color: Purple (#800080). oklch(42.5% 0.195 314), rgb(115, 20, 150).
Aa
White text reads best on this color (9.25:1).
About this color
#731496 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.195 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.049 away. White text reads best on it, at 9.25:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.195) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.26:1 |
| White text | 9.25:1 |
Values
| HEX | #731496 |
| RGB | rgb(115, 20, 150) |
| HSL | hsl(284, 76%, 33%) |
| OKLCH | oklch(42.5% 0.195 314) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #731496 | 9.25:1 | AAA | Lc -94.4 | Preferred for body text |
| Black text on #731496 | 2.26:1 | Fails | Lc 14.1 | Not readable |
| #731496 text on white | 9.25:1 | AAA | Lc 89.9 | Fine for body text |
| #731496 text on black | 2.26:1 | Fails | Lc -12.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FD
oklch(97.2% 0.015 312.2)
-
Step 100
100
#F2E4FA
oklch(93.6% 0.033 313.5)
-
Step 200
200
#E9CDF7
oklch(88.5% 0.064 314.5)
-
Step 300
300
#DBAAF4
oklch(80.8% 0.114 313.9)
-
Step 400
400
#C979EF
oklch(70.7% 0.182 313.9)
-
Step 500
500
#BB4EE9
oklch(63.2% 0.233 314.1)
-
Step 600
600
#A623D7
oklch(55.6% 0.253 313.9)
-
Step 700
700
#8E0FBA
oklch(49% 0.235 313.9)
-
Step 800
800 (this color)
#731496
oklch(42.5% 0.195 314)
-
Step 900
900
#5E1D78
oklch(37.8% 0.152 314.3)
-
Step 950
950
#371346
oklch(27% 0.096 314.4)
#731496 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004399 | 0.167 |
| Deuteranopia (no green cones) | #004993 | 0.171 |
| Tritanopia (no blue cones) | #6F3758 | 0.127 |
| Achromatopsia (no color) | #474747 | 0.197 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #731496
#731496
oklch(42.5% 0.195 314)
- #305C00
#305C00
oklch(42.6% 0.122 134)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #731496, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.049
- Rebecca Purple #663399 ΔE 0.050
- Grape #7209B7 ΔE 0.054
- Dark Magenta #8B008B ΔE 0.056
- Chrysanthemum #560BAD ΔE 0.077
- Warm Purple #952E8F ΔE 0.087
- Indigo #4B0082 ΔE 0.096
- Imperial Purple #480CA8 ΔE 0.100
Use #731496 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.