#7312E0
Closest named color: Purply Blue (#661AEE). oklch(49% 0.261 294.7), rgb(115, 18, 224).
Aa
White text reads best on this color (7.26:1).
About this color
#7312E0 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.261 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purply Blue (#661AEE), ΔE 0.036 away. White text reads best on it, at 7.26:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.261) |
| Temperature | in between |
| Nearest name | Purply Blue (#661AEE) |
| Black text | 2.89:1 |
| White text | 7.26:1 |
Values
| HEX | #7312E0 |
| RGB | rgb(115, 18, 224) |
| HSL | hsl(268, 85%, 47%) |
| OKLCH | oklch(49% 0.261 294.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #7312E0 | 7.26:1 | AAA | Lc -88.2 | Fine for body text |
| Black text on #7312E0 | 2.89:1 | Fails | Lc 20.8 | Dividers and decoration only |
| #7312E0 text on white | 7.26:1 | AAA | Lc 83.2 | Fine for body text |
| #7312E0 text on black | 2.89:1 | Fails | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FF
oklch(97.2% 0.015 294.5)
-
Step 100
100
#EBE6FF
oklch(93.6% 0.034 294.9)
-
Step 200
200
#DBD2FF
oklch(88.5% 0.062 294.3)
-
Step 300
300
#C5B3FF
oklch(80.9% 0.107 294.8)
-
Step 400
400
#A987FF
oklch(70.7% 0.172 294.7)
-
Step 500
500
#9762FF
oklch(63.2% 0.222 294.8)
-
Step 600
600
#872CFF
oklch(55.6% 0.276 294.8)
-
Step 700
700 (this color)
#7312E0
oklch(49% 0.261 294.7)
-
Step 800
800
#5D19B5
oklch(42.7% 0.216 294.6)
-
Step 900
900
#4C208F
oklch(37.7% 0.169 295)
-
Step 950
950
#2C1554
oklch(27% 0.108 294.9)
#7312E0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058E5 | 0.146 |
| Deuteranopia (no green cones) | #0053DD | 0.143 |
| Tritanopia (no blue cones) | #515A84 | 0.198 |
| Achromatopsia (no color) | #575757 | 0.263 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #7312E0
#7312E0
oklch(49% 0.261 294.7)
- #5F6700
#5F6700
oklch(49% 0.111 115)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #7312E0, closest first.
No curated palette has a color within ΔE 0.04 of #7312E0.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purply Blue #661AEE ΔE 0.036
- Burple #6832E3 ΔE 0.037
- Purple Blue #5D21D0 ΔE 0.047
- Purpley Blue #5F34E7 ΔE 0.050
- Blue Violet #8A2BE2 ΔE 0.054
- Blue Purple #5A06EF ΔE 0.057
- Grape #7209B7 ΔE 0.067
- Blurple #5539CC ΔE 0.069
Use #7312E0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.