#730F9D
Closest named color: Grape (#7209B7). oklch(42.8% 0.204 311.9), rgb(115, 15, 157).
Aa
White text reads best on this color (9.19:1).
About this color
#730F9D is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.204 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Grape (#7209B7), ΔE 0.043 away. White text reads best on it, at 9.19:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.204) |
| Temperature | in between |
| Nearest name | Grape (#7209B7) |
| Black text | 2.28:1 |
| White text | 9.19:1 |
Values
| HEX | #730F9D |
| RGB | rgb(115, 15, 157) |
| HSL | hsl(282, 83%, 34%) |
| OKLCH | oklch(42.8% 0.204 311.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730F9D | 9.19:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #730F9D | 2.28:1 | Fails | Lc 14.5 | Not readable |
| #730F9D text on white | 9.19:1 | AAA | Lc 89.5 | Fine for body text |
| #730F9D text on black | 2.28:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FD
oklch(97.2% 0.015 312.2)
-
Step 100
100
#F2E4FB
oklch(93.7% 0.034 312.4)
-
Step 200
200
#E8CDF9
oklch(88.5% 0.066 312.4)
-
Step 300
300
#DAAAF9
oklch(80.9% 0.12 311.6)
-
Step 400
400
#C878F5
oklch(70.8% 0.19 312)
-
Step 500
500
#B94BF1
oklch(63.1% 0.243 311.8)
-
Step 600
600
#A51ADF
oklch(55.6% 0.265 312)
-
Step 700
700
#8D00C2
oklch(49.1% 0.246 311.7)
-
Step 800
800 (this color)
#730F9D
oklch(42.8% 0.204 311.9)
-
Step 900
900
#5D1A7D
oklch(37.8% 0.16 311.9)
-
Step 950
950
#361249
oklch(26.9% 0.101 311.5)
#730F9D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0043A0 | 0.167 |
| Deuteranopia (no green cones) | #00499A | 0.170 |
| Tritanopia (no blue cones) | #6E395C | 0.134 |
| Achromatopsia (no color) | #484848 | 0.206 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730F9D
#730F9D
oklch(42.8% 0.204 311.9)
- #355C00
#355C00
oklch(42.9% 0.119 132.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730F9D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Grape #7209B7 ΔE 0.043
- Rebecca Purple #663399 ΔE 0.053
- Purple #800080 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.062
- Chrysanthemum #560BAD ΔE 0.070
- Warm Purple #952E8F ΔE 0.093
- Imperial Purple #480CA8 ΔE 0.096
- Indigo #4B0082 ΔE 0.098
Use #730F9D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.