#730A9D
Closest named color: Grape (#7209B7). oklch(42.6% 0.206 312.1), rgb(115, 10, 157).
Aa
White text reads best on this color (9.29:1).
About this color
#730A9D is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.206 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Grape (#7209B7), ΔE 0.043 away. White text reads best on it, at 9.29:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.206) |
| Temperature | in between |
| Nearest name | Grape (#7209B7) |
| Black text | 2.25:1 |
| White text | 9.29:1 |
Values
| HEX | #730A9D |
| RGB | rgb(115, 10, 157) |
| HSL | hsl(283, 88%, 33%) |
| OKLCH | oklch(42.6% 0.206 312.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #730A9D | 9.29:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #730A9D | 2.25:1 | Fails | Lc 14.3 | Not readable |
| #730A9D text on white | 9.29:1 | AAA | Lc 89.6 | Fine for body text |
| #730A9D text on black | 2.25:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3FE
oklch(97.2% 0.016 310.1)
-
Step 100
100
#F2E4FB
oklch(93.7% 0.034 312.4)
-
Step 200
200
#E8CDFA
oklch(88.5% 0.067 311.8)
-
Step 300
300
#DBAAF9
oklch(81% 0.12 312.1)
-
Step 400
400
#C877F6
oklch(70.7% 0.193 311.9)
-
Step 500
500
#BA49F2
oklch(63.1% 0.247 312)
-
Step 600
600
#A616E0
oklch(55.6% 0.268 312.2)
-
Step 700
700
#8D00C1
oklch(49% 0.245 312)
-
Step 800
800 (this color)
#730A9D
oklch(42.6% 0.206 312.1)
-
Step 900
900
#5D197D
oklch(37.7% 0.161 312)
-
Step 950
950
#371249
oklch(27.1% 0.101 312.5)
#730A9D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0043A0 | 0.169 |
| Deuteranopia (no green cones) | #00499A | 0.173 |
| Tritanopia (no blue cones) | #6E385B | 0.137 |
| Achromatopsia (no color) | #474747 | 0.208 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #730A9D
#730A9D
oklch(42.6% 0.206 312.1)
- #355B00
#355B00
oklch(42.6% 0.118 131.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #730A9D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Grape #7209B7 ΔE 0.043
- Rebecca Purple #663399 ΔE 0.056
- Purple #800080 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.062
- Chrysanthemum #560BAD ΔE 0.070
- Warm Purple #952E8F ΔE 0.095
- Imperial Purple #480CA8 ΔE 0.096
- Indigo #4B0082 ΔE 0.097
Use #730A9D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.