#727BAD

Closest named color: Lavender Gray (#7E7F9A). oklch(59.5% 0.077 275.9), rgb(114, 123, 173).

Aa

Black text reads best on this color (5.15:1).

About this color

#727BAD is a medium-dark, moderately saturated blue. In OKLCH its lightness is 60%, its chroma 0.077 and its hue 276°. Its hue sits on the cool side of the wheel. The nearest named color is Lavender Gray (#7E7F9A), ΔE 0.038 away. Black text reads best on it, at 5.15:1.

Hue familyBlues
Lightnessmedium-dark (60%)
Chromamoderately saturated (0.077)
Temperaturecool
Nearest nameLavender Gray (#7E7F9A)
Black text5.15:1
White text4.07:1

Values

HEX#727BAD
RGBrgb(114, 123, 173)
HSLhsl(231, 26%, 56%)
OKLCHoklch(59.5% 0.077 275.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #727BAD 4.07:1 AA large text Lc -73.4 Content text, not long reading
Black text on #727BAD 5.15:1 AA Lc 36.2 Non-text elements, placeholder text
#727BAD text on white 4.07:1 AA large text Lc 67.9 Content text, not long reading
#727BAD text on black 5.15:1 AA Lc -33.7 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 500.

  1. Step 50

    50

    #F4F5F9

    oklch(97.1% 0.005 275)

  2. Step 100

    100

    #E8E9F1

    oklch(93.6% 0.011 280.5)

  3. Step 200

    200

    #D5D8E7

    oklch(88.4% 0.021 276.9)

  4. Step 300

    300

    #B9BFDA

    oklch(80.9% 0.039 275.6)

  5. Step 400

    400

    #969EC7

    oklch(70.7% 0.061 276.1)

  6. Step 500

    500 (this color)

    #727BAD

    oklch(59.5% 0.077 275.9)

  7. Step 600

    600

    #666FA4

    oklch(55.6% 0.083 276)

  8. Step 700

    700

    #555D8D

    oklch(49.2% 0.077 275.9)

  9. Step 800

    800

    #454C72

    oklch(42.7% 0.064 275.4)

  10. Step 900

    900

    #3A3F5C

    oklch(37.6% 0.05 276.2)

  11. Step 950

    950

    #222536

    oklch(27% 0.032 276.3)

Export this scale for Tailwind in the Tailwind colors tool

#727BAD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#6C80AF0.015
Deuteranopia (no green cones)#677CAC0.015
Tritanopia (no blue cones)#62858D0.069
Achromatopsia (no color)#7E7E7E0.077

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #727BAD

    #727BAD

    oklch(59.5% 0.077 275.9)

  • #8C7F47

    #8C7F47

    oklch(59.5% 0.077 96.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #727BAD

    #727BAD

    oklch(59.5% 0.077 275.9)

  • #5784AA

    #5784AA

    oklch(59.6% 0.076 245.1)

  • #8A73A4

    #8A73A4

    oklch(59.6% 0.077 305.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #727BAD

    #727BAD

    oklch(59.5% 0.077 275.9)

  • #9E754C

    #9E754C

    oklch(59.4% 0.077 65.4)

  • #738754

    #738754

    oklch(59.4% 0.077 126.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #727BAD

    #727BAD

    oklch(59.5% 0.077 275.9)

  • #A76E5F

    #A76E5F

    oklch(59.5% 0.077 35.4)

  • #578D6B

    #578D6B

    oklch(59.6% 0.078 155.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #727BAD

    #727BAD

    oklch(59.5% 0.077 275.9)

  • #A66B78

    #A66B78

    oklch(59.4% 0.077 5.3)

  • #8C7F47

    #8C7F47

    oklch(59.5% 0.077 96.6)

  • #418E86

    #418E86

    oklch(59.6% 0.077 186.3)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #727BAD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #727BAD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.