#726FAB

Closest named color: Dark Lavender (#856798). oklch(56.9% 0.092 285.4), rgb(114, 111, 171).

Aa

White text reads best on this color (4.58:1).

About this color

#726FAB is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.092 and its hue 285°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.041 away. White text reads best on it, at 4.58:1.

Hue familyPurples
Lightnessmedium-dark (57%)
Chromamoderately saturated (0.092)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.57:1
White text4.58:1

Values

HEX#726FAB
RGBrgb(114, 111, 171)
HSLhsl(243, 26%, 55%)
OKLCHoklch(56.9% 0.092 285.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726FAB 4.58:1 AA Lc -77.3 Fine for body text
Black text on #726FAB 4.57:1 AA Lc 32.3 Non-text elements, placeholder text
#726FAB text on white 4.58:1 AA Lc 71.8 Content text, not long reading
#726FAB text on black 4.57:1 AA Lc -29.9 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #E9E9F2

    oklch(93.7% 0.012 286.2)

  3. Step 200

    200

    #D7D7E8

    oklch(88.4% 0.023 285.9)

  4. Step 300

    300

    #BDBDDB

    oklch(80.8% 0.042 285.4)

  5. Step 400

    400

    #9C9BC9

    oklch(70.7% 0.067 285.6)

  6. Step 500

    500

    #8482BB

    oklch(63.1% 0.085 285.3)

  7. Step 600

    600 (this color)

    #726FAB

    oklch(56.9% 0.092 285.4)

  8. Step 700

    700

    #5C598F

    oklch(49.1% 0.085 285.3)

  9. Step 800

    800

    #4B4974

    oklch(42.7% 0.071 285.1)

  10. Step 900

    900

    #3F3D5E

    oklch(37.7% 0.056 286.2)

  11. Step 950

    950

    #252437

    oklch(27% 0.035 286.2)

Export this scale for Tailwind in the Tailwind colors tool

#726FAB with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5D77AD0.034
Deuteranopia (no green cones)#5B74AA0.033
Tritanopia (no blue cones)#647A850.079
Achromatopsia (no color)#7575750.092

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726FAB

    #726FAB

    oklch(56.9% 0.092 285.4)

  • #7F7A34

    #7F7A34

    oklch(56.9% 0.092 105.2)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726FAB

    #726FAB

    oklch(56.9% 0.092 285.4)

  • #5279AC

    #5279AC

    oklch(56.9% 0.091 255.5)

  • #8C669C

    #8C669C

    oklch(56.9% 0.092 315.6)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726FAB

    #726FAB

    oklch(56.9% 0.092 285.4)

  • #966F33

    #966F33

    oklch(56.9% 0.091 75.7)

  • #5F834B

    #5F834B

    oklch(56.8% 0.091 135.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726FAB

    #726FAB

    oklch(56.9% 0.092 285.4)

  • #A46548

    #A46548

    oklch(57% 0.092 45.2)

  • #39886A

    #39886A

    oklch(56.9% 0.091 165.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726FAB

    #726FAB

    oklch(56.9% 0.092 285.4)

  • #A66065

    #A66065

    oklch(57% 0.091 15.8)

  • #7F7A34

    #7F7A34

    oklch(56.9% 0.092 105.2)

  • #198888

    #198888

    oklch(57% 0.092 194.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726FAB, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726FAB in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.