#726FA4
Closest named color: Dark Lavender (#856798). oklch(56.6% 0.081 286.1), rgb(114, 111, 164).
Aa
White text reads best on this color (4.64:1).
About this color
#726FA4 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.081 and its hue 286°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.036 away. White text reads best on it, at 4.64:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | moderately saturated (0.081) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.52:1 |
| White text | 4.64:1 |
Values
| HEX | #726FA4 |
| RGB | rgb(114, 111, 164) |
| HSL | hsl(243, 23%, 54%) |
| OKLCH | oklch(56.6% 0.081 286.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726FA4 | 4.64:1 | AA | Lc -77.7 | Fine for body text |
| Black text on #726FA4 | 4.52:1 | AA | Lc 31.9 | Non-text elements, placeholder text |
| #726FA4 text on white | 4.64:1 | AA | Lc 72.2 | Content text, not long reading |
| #726FA4 text on black | 4.52:1 | AA | Lc -29.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5F9
oklch(97.1% 0.005 286.3)
-
Step 100
100
#E9E9F1
oklch(93.6% 0.011 286.2)
-
Step 200
200
#D7D7E6
oklch(88.4% 0.02 286)
-
Step 300
300
#BEBED8
oklch(81% 0.036 285.6)
-
Step 400
400
#9D9CC4
oklch(70.8% 0.058 286)
-
Step 500
500
#8583B5
oklch(63.1% 0.075 285.9)
-
Step 600
600 (this color)
#726FA4
oklch(56.6% 0.081 286.1)
-
Step 700
700
#5D5A8A
oklch(49.1% 0.076 286.1)
-
Step 800
800
#4C4A70
oklch(42.8% 0.062 285.8)
-
Step 900
900
#3F3E5A
oklch(37.7% 0.048 285.5)
-
Step 950
950
#252435
oklch(26.9% 0.031 286.8)
#726FA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6076A6 | 0.029 |
| Deuteranopia (no green cones) | #5F73A3 | 0.028 |
| Tritanopia (no blue cones) | #667982 | 0.071 |
| Achromatopsia (no color) | #757575 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726FA4
#726FA4
oklch(56.6% 0.081 286.1)
- #7C793E
#7C793E
oklch(56.5% 0.081 106.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726FA4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.036
- Grey Purple #826D8C ΔE 0.043
- Faded Purple #916E99 ΔE 0.051
- Lavender Gray #7E7F9A ΔE 0.056
- Purple Grey #866F85 ΔE 0.057
- Dusty Purple #825F87 ΔE 0.057
- Stormy Blue #507B9C ΔE 0.057
- Dull Blue #49759C ΔE 0.057
Use #726FA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.