#726FA0
Closest named color: Dark Lavender (#856798). oklch(56.4% 0.075 286.5), rgb(114, 111, 160).
Aa
White text reads best on this color (4.66:1).
About this color
#726FA0 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.075 and its hue 287°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.035 away. White text reads best on it, at 4.66:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | moderately saturated (0.075) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.49:1 |
| White text | 4.66:1 |
Values
| HEX | #726FA0 |
| RGB | rgb(114, 111, 160) |
| HSL | hsl(244, 21%, 53%) |
| OKLCH | oklch(56.4% 0.075 286.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726FA0 | 4.66:1 | AA | Lc -77.9 | Fine for body text |
| Black text on #726FA0 | 4.49:1 | AA large text | Lc 31.7 | Non-text elements, placeholder text |
| #726FA0 text on white | 4.66:1 | AA | Lc 72.4 | Content text, not long reading |
| #726FA0 text on black | 4.49:1 | AA large text | Lc -29.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5F8
oklch(97.1% 0.004 286.3)
-
Step 100
100
#E9E9F0
oklch(93.6% 0.009 286.2)
-
Step 200
200
#D8D8E5
oklch(88.6% 0.018 286)
-
Step 300
300
#BEBED6
oklch(80.9% 0.034 285.6)
-
Step 400
400
#9D9CC1
oklch(70.6% 0.054 286.2)
-
Step 500
500
#8683B2
oklch(63% 0.07 287.1)
-
Step 600
600 (this color)
#726FA0
oklch(56.4% 0.075 286.5)
-
Step 700
700
#5E5B87
oklch(49.2% 0.07 286.7)
-
Step 800
800
#4C4A6D
oklch(42.6% 0.058 286.3)
-
Step 900
900
#403E59
oklch(37.8% 0.046 287.4)
-
Step 950
950
#252434
oklch(26.9% 0.03 287.1)
#726FA0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #6275A2 | 0.026 |
| Deuteranopia (no green cones) | #61739F | 0.026 |
| Tritanopia (no blue cones) | #677880 | 0.066 |
| Achromatopsia (no color) | #747474 | 0.075 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726FA0
#726FA0
oklch(56.4% 0.075 286.5)
- #7B7942
#7B7942
oklch(56.5% 0.076 106.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726FA0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.035
- Grey Purple #826D8C ΔE 0.038
- Faded Purple #916E99 ΔE 0.050
- Purple Grey #866F85 ΔE 0.052
- Dusty Purple #825F87 ΔE 0.054
- Lavender Gray #7E7F9A ΔE 0.054
- Stormy Blue #507B9C ΔE 0.055
- Dull Blue #49759C ΔE 0.055
Use #726FA0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.