#726EBD

Closest named color: Deep Lavender (#8D5EB7). oklch(57.7% 0.119 284.3), rgb(114, 110, 189).

Aa

Black text reads best on this color (4.68:1).

About this color

#726EBD is a medium-dark, moderately saturated purple. In OKLCH its lightness is 58%, its chroma 0.119 and its hue 284°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.055 away. Black text reads best on it, at 4.68:1.

Hue familyPurples
Lightnessmedium-dark (58%)
Chromamoderately saturated (0.119)
Temperaturecool
Nearest nameDeep Lavender (#8D5EB7)
Black text4.68:1
White text4.48:1

Values

HEX#726EBD
RGBrgb(114, 110, 189)
HSLhsl(243, 37%, 59%)
OKLCHoklch(57.7% 0.119 284.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726EBD 4.48:1 AA large text Lc -76.5 Fine for body text
Black text on #726EBD 4.68:1 AA Lc 33.0 Non-text elements, placeholder text
#726EBD text on white 4.48:1 AA large text Lc 71.0 Content text, not long reading
#726EBD text on black 4.68:1 AA Lc -30.6 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #E8E9F4

    oklch(93.6% 0.015 281.9)

  3. Step 200

    200

    #D6D7ED

    oklch(88.5% 0.03 283.7)

  4. Step 300

    300

    #BCBDE3

    oklch(81% 0.053 284)

  5. Step 400

    400

    #9A99D5

    oklch(70.6% 0.087 284.7)

  6. Step 500

    500

    #827FC9

    oklch(63% 0.11 284.6)

  7. Step 600

    600 (this color)

    #726EBD

    oklch(57.7% 0.119 284.3)

  8. Step 700

    700

    #5A569D

    oklch(49.1% 0.111 284.1)

  9. Step 800

    800

    #4A477F

    oklch(42.8% 0.091 284.3)

  10. Step 900

    900

    #3D3C66

    oklch(37.7% 0.071 283.5)

  11. Step 950

    950

    #24233C

    oklch(27% 0.046 284.7)

Export this scale for Tailwind in the Tailwind colors tool

#726EBD with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5379C00.046
Deuteranopia (no green cones)#5074BB0.046
Tritanopia (no blue cones)#5D7E8C0.104
Achromatopsia (no color)#7777770.120

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726EBD

    #726EBD

    oklch(57.7% 0.119 284.3)

  • #857C0A

    #857C0A

    oklch(57.6% 0.119 104.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726EBD

    #726EBD

    oklch(57.7% 0.119 284.3)

  • #447BBE

    #447BBE

    oklch(57.6% 0.119 254.5)

  • #9362AA

    #9362AA

    oklch(57.6% 0.12 314.3)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726EBD

    #726EBD

    oklch(57.7% 0.119 284.3)

  • #A36D0A

    #A36D0A

    oklch(57.8% 0.12 74)

  • #5A893B

    #5A893B

    oklch(57.8% 0.12 134.6)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726EBD

    #726EBD

    oklch(57.7% 0.119 284.3)

  • #B2603A

    #B2603A

    oklch(57.7% 0.118 44.5)

  • #0E8F67

    #0E8F67

    oklch(57.7% 0.119 164.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726EBD

    #726EBD

    oklch(57.7% 0.119 284.3)

  • #B55963

    #B55963

    oklch(57.8% 0.119 14.8)

  • #857C0A

    #857C0A

    oklch(57.6% 0.119 104.3)

  • #008B8B

    #008B8B

    oklch(57.7% 0.098 194.8)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726EBD, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726EBD in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.