#726EB7
Closest named color: Dark Lavender (#856798). oklch(57.4% 0.111 284.8), rgb(114, 110, 183).
Aa
Black text reads best on this color (4.62:1).
About this color
#726EB7 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.111 and its hue 285°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.054 away. Black text reads best on it, at 4.62:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | moderately saturated (0.111) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.62:1 |
| White text | 4.53:1 |
Values
| HEX | #726EB7 |
| RGB | rgb(114, 110, 183) |
| HSL | hsl(243, 34%, 57%) |
| OKLCH | oklch(57.4% 0.111 284.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726EB7 | 4.53:1 | AA | Lc -76.9 | Fine for body text |
| Black text on #726EB7 | 4.62:1 | AA | Lc 32.7 | Non-text elements, placeholder text |
| #726EB7 text on white | 4.53:1 | AA | Lc 71.4 | Content text, not long reading |
| #726EB7 text on black | 4.62:1 | AA | Lc -30.3 | Non-text elements, placeholder text |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5FA
oklch(97.2% 0.007 286.3)
-
Step 100
100
#E8E9F3
oklch(93.6% 0.013 281.6)
-
Step 200
200
#D7D7EB
oklch(88.5% 0.027 285.8)
-
Step 300
300
#BCBDE0
oklch(80.9% 0.049 284)
-
Step 400
400
#9B9AD1
oklch(70.7% 0.08 285)
-
Step 500
500
#8380C5
oklch(63.1% 0.103 285)
-
Step 600
600 (this color)
#726EB7
oklch(57.4% 0.111 284.8)
-
Step 700
700
#5B5798
oklch(49.1% 0.102 284.8)
-
Step 800
800
#4A477C
oklch(42.6% 0.086 284.7)
-
Step 900
900
#3E3C63
oklch(37.7% 0.066 285.1)
-
Step 950
950
#24233A
oklch(26.9% 0.042 285.2)
#726EB7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5678BA | 0.042 |
| Deuteranopia (no green cones) | #5474B5 | 0.042 |
| Tritanopia (no blue cones) | #5F7C8A | 0.094 |
| Achromatopsia (no color) | #767676 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726EB7
#726EB7
oklch(57.4% 0.111 284.8)
- #837B1D
#837B1D
oklch(57.3% 0.11 104.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726EB7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.054
- Deep Lavender #8D5EB7 ΔE 0.056
- Deep Lilac #966EBD ΔE 0.058
- Dark Periwinkle #665FD1 ΔE 0.064
- French Blue #436BAD ΔE 0.065
- Faded Purple #916E99 ΔE 0.067
- Slate Blue #6A5ACD ΔE 0.068
- Light Indigo #6D5ACF ΔE 0.068
Use #726EB7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.