#726EA9

Closest named color: Dark Lavender (#856798). oklch(56.6% 0.09 286.2), rgb(114, 110, 169).

Aa

White text reads best on this color (4.64:1).

About this color

#726EA9 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.090 and its hue 286°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.039 away. White text reads best on it, at 4.64:1.

Hue familyPurples
Lightnessmedium-dark (57%)
Chromamoderately saturated (0.090)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.51:1
White text4.64:1

Values

HEX#726EA9
RGBrgb(114, 110, 169)
HSLhsl(244, 26%, 55%)
OKLCHoklch(56.6% 0.09 286.2)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726EA9 4.64:1 AA Lc -77.7 Fine for body text
Black text on #726EA9 4.51:1 AA Lc 31.8 Non-text elements, placeholder text
#726EA9 text on white 4.64:1 AA Lc 72.2 Content text, not long reading
#726EA9 text on black 4.51:1 AA Lc -29.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #E9E9F2

    oklch(93.7% 0.012 286.2)

  3. Step 200

    200

    #D7D7E8

    oklch(88.4% 0.023 285.9)

  4. Step 300

    300

    #BEBDDA

    oklch(80.8% 0.041 287)

  5. Step 400

    400

    #9D9BC8

    oklch(70.7% 0.065 286.6)

  6. Step 500

    500

    #8582BA

    oklch(63.1% 0.084 286.2)

  7. Step 600

    600 (this color)

    #726EA9

    oklch(56.6% 0.09 286.2)

  8. Step 700

    700

    #5D598E

    oklch(49.1% 0.084 286.3)

  9. Step 800

    800

    #4C4973

    oklch(42.7% 0.069 286.4)

  10. Step 900

    900

    #3F3D5D

    oklch(37.6% 0.054 286.3)

  11. Step 950

    950

    #252437

    oklch(27% 0.035 286.2)

Export this scale for Tailwind in the Tailwind colors tool

#726EA9 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5D76AB0.034
Deuteranopia (no green cones)#5B73A80.033
Tritanopia (no blue cones)#6479840.077
Achromatopsia (no color)#7474740.090

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726EA9

    #726EA9

    oklch(56.6% 0.09 286.2)

  • #7D7A35

    #7D7A35

    oklch(56.7% 0.091 106.7)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726EA9

    #726EA9

    oklch(56.6% 0.09 286.2)

  • #5278AB

    #5278AB

    oklch(56.6% 0.09 256.1)

  • #8B659A

    #8B659A

    oklch(56.5% 0.091 316.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726EA9

    #726EA9

    oklch(56.6% 0.09 286.2)

  • #946F33

    #946F33

    oklch(56.7% 0.09 77.2)

  • #5D834C

    #5D834C

    oklch(56.7% 0.091 136.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726EA9

    #726EA9

    oklch(56.6% 0.09 286.2)

  • #A26547

    #A26547

    oklch(56.7% 0.09 46.6)

  • #38876A

    #38876A

    oklch(56.6% 0.09 166.2)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726EA9

    #726EA9

    oklch(56.6% 0.09 286.2)

  • #A55F64

    #A55F64

    oklch(56.6% 0.091 15.8)

  • #7D7A35

    #7D7A35

    oklch(56.7% 0.091 106.7)

  • #1B8688

    #1B8688

    oklch(56.5% 0.09 196.9)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726EA9, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726EA9 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.