#726DD4

Closest named color: Dark Periwinkle (#665FD1). oklch(58.9% 0.153 282.8), rgb(114, 109, 212).

Aa

Black text reads best on this color (4.85:1).

About this color

#726DD4 is a medium-dark, vivid purple. In OKLCH its lightness is 59%, its chroma 0.153 and its hue 283°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Periwinkle (#665FD1), ΔE 0.041 away. Black text reads best on it, at 4.85:1.

Hue familyPurples
Lightnessmedium-dark (59%)
Chromavivid (0.153)
Temperaturecool
Nearest nameDark Periwinkle (#665FD1)
Black text4.85:1
White text4.32:1

Values

HEX#726DD4
RGBrgb(114, 109, 212)
HSLhsl(243, 54%, 63%)
OKLCHoklch(58.9% 0.153 282.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726DD4 4.32:1 AA large text Lc -75.2 Fine for body text
Black text on #726DD4 4.85:1 AA Lc 34.3 Non-text elements, placeholder text
#726DD4 text on white 4.32:1 AA large text Lc 69.8 Content text, not long reading
#726DD4 text on black 4.85:1 AA Lc -31.9 Non-text elements, placeholder text

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F4F5FC

    oklch(97.1% 0.009 279.7)

  2. Step 100

    100

    #E7E8F7

    oklch(93.5% 0.02 282.9)

  3. Step 200

    200

    #D5D7F2

    oklch(88.6% 0.037 282.2)

  4. Step 300

    300

    #B9BCED

    oklch(81% 0.069 282)

  5. Step 400

    400

    #9797E3

    oklch(70.6% 0.11 283.2)

  6. Step 500

    500

    #7E7CDB

    oklch(63.1% 0.14 282.6)

  7. Step 600

    600 (this color)

    #726DD4

    oklch(58.9% 0.153 282.8)

  8. Step 700

    700

    #5851AE

    oklch(49.1% 0.144 283.1)

  9. Step 800

    800

    #47438D

    oklch(42.6% 0.119 282.6)

  10. Step 900

    900

    #3B3970

    oklch(37.6% 0.092 282.7)

  11. Step 950

    950

    #232242

    oklch(27.1% 0.058 283.2)

Export this scale for Tailwind in the Tailwind colors tool

#726DD4 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#407DD80.065
Deuteranopia (no green cones)#3B76D20.065
Tritanopia (no blue cones)#5183960.132
Achromatopsia (no color)#7979790.154

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726DD4

    #726DD4

    oklch(58.9% 0.153 282.8)

  • #8B7F00

    #8B7F00

    oklch(58.9% 0.124 102.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726DD4

    #726DD4

    oklch(58.9% 0.153 282.8)

  • #2B7ED5

    #2B7ED5

    oklch(58.8% 0.154 253)

  • #9C5DBD

    #9C5DBD

    oklch(58.8% 0.154 312.9)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726DD4

    #726DD4

    oklch(58.9% 0.153 282.8)

  • #A96F00

    #A96F00

    oklch(58.9% 0.125 73.1)

  • #578F1C

    #578F1C

    oklch(58.9% 0.153 132.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726DD4

    #726DD4

    oklch(58.9% 0.153 282.8)

  • #C55724

    #C55724

    oklch(58.9% 0.154 42.7)

  • #009466

    #009466

    oklch(58.9% 0.128 162.6)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726DD4

    #726DD4

    oklch(58.9% 0.153 282.8)

  • #C64E63

    #C64E63

    oklch(58.8% 0.154 12.5)

  • #8B7F00

    #8B7F00

    oklch(58.9% 0.124 102.9)

  • #008F8D

    #008F8D

    oklch(58.8% 0.101 193)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726DD4, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726DD4 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.