#726DB2

Closest named color: Dark Lavender (#856798). oklch(56.9% 0.105 285.9), rgb(114, 109, 178).

Aa

White text reads best on this color (4.61:1).

About this color

#726DB2 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.105 and its hue 286°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.048 away. White text reads best on it, at 4.61:1.

Hue familyPurples
Lightnessmedium-dark (57%)
Chromamoderately saturated (0.105)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.54:1
White text4.61:1

Values

HEX#726DB2
RGBrgb(114, 109, 178)
HSLhsl(244, 31%, 56%)
OKLCHoklch(56.9% 0.105 285.9)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726DB2 4.61:1 AA Lc -77.5 Fine for body text
Black text on #726DB2 4.54:1 AA Lc 32.1 Non-text elements, placeholder text
#726DB2 text on white 4.61:1 AA Lc 72.0 Content text, not long reading
#726DB2 text on black 4.54:1 AA Lc -29.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #E9E9F3

    oklch(93.7% 0.013 286.1)

  3. Step 200

    200

    #D7D7EA

    oklch(88.5% 0.026 285.9)

  4. Step 300

    300

    #BDBDDF

    oklch(80.9% 0.048 285.3)

  5. Step 400

    400

    #9C9ACE

    oklch(70.7% 0.075 286.1)

  6. Step 500

    500

    #8481C1

    oklch(63.1% 0.095 285.5)

  7. Step 600

    600 (this color)

    #726DB2

    oklch(56.9% 0.105 285.9)

  8. Step 700

    700

    #5C5795

    oklch(49% 0.098 285.9)

  9. Step 800

    800

    #4B4879

    oklch(42.7% 0.08 285.3)

  10. Step 900

    900

    #3F3C62

    oklch(37.7% 0.064 286.5)

  11. Step 950

    950

    #252339

    oklch(26.9% 0.041 287.5)

Export this scale for Tailwind in the Tailwind colors tool

#726DB2 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5777B50.042
Deuteranopia (no green cones)#5573B00.041
Tritanopia (no blue cones)#617A870.090
Achromatopsia (no color)#7575750.105

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726DB2

    #726DB2

    oklch(56.9% 0.105 285.9)

  • #807A25

    #807A25

    oklch(56.8% 0.105 105.3)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726DB2

    #726DB2

    oklch(56.9% 0.105 285.9)

  • #4C79B4

    #4C79B4

    oklch(57% 0.104 255.7)

  • #8F63A1

    #8F63A1

    oklch(56.9% 0.105 315.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726DB2

    #726DB2

    oklch(56.9% 0.105 285.9)

  • #9A6D23

    #9A6D23

    oklch(56.8% 0.105 75.6)

  • #5A8544

    #5A8544

    oklch(56.9% 0.105 135.9)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726DB2

    #726DB2

    oklch(56.9% 0.105 285.9)

  • #A9623F

    #A9623F

    oklch(56.9% 0.104 46.2)

  • #268A69

    #268A69

    oklch(56.8% 0.104 166.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726DB2

    #726DB2

    oklch(56.9% 0.105 285.9)

  • #AC5B62

    #AC5B62

    oklch(56.8% 0.106 15.5)

  • #807A25

    #807A25

    oklch(56.8% 0.105 105.3)

  • #00888A

    #00888A

    oklch(56.8% 0.097 196.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726DB2, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726DB2 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.