#726DAD
Closest named color: Dark Lavender (#856798). oklch(56.6% 0.098 286.4), rgb(114, 109, 173).
Aa
White text reads best on this color (4.66:1).
About this color
#726DAD is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.098 and its hue 286°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.043 away. White text reads best on it, at 4.66:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | moderately saturated (0.098) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.50:1 |
| White text | 4.66:1 |
Values
| HEX | #726DAD |
| RGB | rgb(114, 109, 173) |
| HSL | hsl(245, 28%, 55%) |
| OKLCH | oklch(56.6% 0.098 286.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726DAD | 4.66:1 | AA | Lc -77.8 | Fine for body text |
| Black text on #726DAD | 4.50:1 | AA | Lc 31.8 | Non-text elements, placeholder text |
| #726DAD text on white | 4.66:1 | AA | Lc 72.3 | Content text, not long reading |
| #726DAD text on black | 4.50:1 | AA | Lc -29.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5F9
oklch(97.1% 0.005 286.3)
-
Step 100
100
#E9E9F2
oklch(93.7% 0.012 286.2)
-
Step 200
200
#D7D7E9
oklch(88.5% 0.025 285.9)
-
Step 300
300
#BEBDDC
oklch(80.9% 0.043 286.9)
-
Step 400
400
#9D9BCB
oklch(70.8% 0.07 286.4)
-
Step 500
500
#8581BD
oklch(63% 0.089 286.6)
-
Step 600
600 (this color)
#726DAD
oklch(56.6% 0.098 286.4)
-
Step 700
700
#5D5892
oklch(49.1% 0.092 286.5)
-
Step 800
800
#4C4876
oklch(42.7% 0.075 286.7)
-
Step 900
900
#3F3D5F
oklch(37.7% 0.058 286)
-
Step 950
950
#252438
oklch(27.1% 0.037 286)
#726DAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5976B0 | 0.039 |
| Deuteranopia (no green cones) | #5872AB | 0.037 |
| Tritanopia (no blue cones) | #637985 | 0.083 |
| Achromatopsia (no color) | #747474 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726DAD
#726DAD
oklch(56.6% 0.098 286.4)
- #7E7A2E
#7E7A2E
oklch(56.7% 0.097 106.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726DAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.043
- Grey Purple #826D8C ΔE 0.057
- Faded Purple #916E99 ΔE 0.058
- Deep Lavender #8D5EB7 ΔE 0.059
- French Blue #436BAD ΔE 0.063
- Deep Lilac #966EBD ΔE 0.063
- Dusty Purple #825F87 ΔE 0.065
- Dull Blue #49759C ΔE 0.066
Use #726DAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.