#726DAA

Closest named color: Dark Lavender (#856798). oklch(56.5% 0.093 286.8), rgb(114, 109, 170).

Aa

White text reads best on this color (4.68:1).

About this color

#726DAA is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.093 and its hue 287°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.040 away. White text reads best on it, at 4.68:1.

Hue familyPurples
Lightnessmedium-dark (56%)
Chromamoderately saturated (0.093)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.48:1
White text4.68:1

Values

HEX#726DAA
RGBrgb(114, 109, 170)
HSLhsl(245, 26%, 55%)
OKLCHoklch(56.5% 0.093 286.8)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726DAA 4.68:1 AA Lc -77.9 Fine for body text
Black text on #726DAA 4.48:1 AA large text Lc 31.6 Non-text elements, placeholder text
#726DAA text on white 4.68:1 AA Lc 72.5 Content text, not long reading
#726DAA text on black 4.48:1 AA large text Lc -29.2 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #E9E9F2

    oklch(93.7% 0.012 286.2)

  3. Step 200

    200

    #D7D7E8

    oklch(88.4% 0.023 285.9)

  4. Step 300

    300

    #BEBDDB

    oklch(80.9% 0.042 286.9)

  5. Step 400

    400

    #9D9BC9

    oklch(70.8% 0.067 286.6)

  6. Step 500

    500

    #8582BB

    oklch(63.1% 0.085 286.1)

  7. Step 600

    600 (this color)

    #726DAA

    oklch(56.5% 0.093 286.8)

  8. Step 700

    700

    #5D598F

    oklch(49.1% 0.085 286.2)

  9. Step 800

    800

    #4C4974

    oklch(42.8% 0.07 286.2)

  10. Step 900

    900

    #3F3D5E

    oklch(37.7% 0.056 286.2)

  11. Step 950

    950

    #252437

    oklch(27% 0.035 286.2)

Export this scale for Tailwind in the Tailwind colors tool

#726DAA with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5B75AC0.036
Deuteranopia (no green cones)#5A72A80.035
Tritanopia (no blue cones)#6478830.080
Achromatopsia (no color)#7474740.093

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726DAA

    #726DAA

    oklch(56.5% 0.093 286.8)

  • #7C7932

    #7C7932

    oklch(56.4% 0.093 106.8)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726DAA

    #726DAA

    oklch(56.5% 0.093 286.8)

  • #5177AC

    #5177AC

    oklch(56.4% 0.093 256.9)

  • #8C649A

    #8C649A

    oklch(56.5% 0.093 317.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726DAA

    #726DAA

    oklch(56.5% 0.093 286.8)

  • #956E2F

    #956E2F

    oklch(56.5% 0.094 76.7)

  • #5B834B

    #5B834B

    oklch(56.6% 0.094 137.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726DAA

    #726DAA

    oklch(56.5% 0.093 286.8)

  • #A36444

    #A36444

    oklch(56.6% 0.094 47.2)

  • #34876A

    #34876A

    oklch(56.4% 0.093 166.9)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726DAA

    #726DAA

    oklch(56.5% 0.093 286.8)

  • #A55E62

    #A55E62

    oklch(56.4% 0.093 16.9)

  • #7C7932

    #7C7932

    oklch(56.4% 0.093 106.8)

  • #108688

    #108688

    oklch(56.4% 0.093 196.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726DAA, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726DAA in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.