#726DA8
Closest named color: Dark Lavender (#856798). oklch(56.4% 0.09 287), rgb(114, 109, 168).
Aa
White text reads best on this color (4.69:1).
About this color
#726DA8 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.090 and its hue 287°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.038 away. White text reads best on it, at 4.69:1.
| Hue family | Purples |
| Lightness | medium-dark (56%) |
| Chroma | moderately saturated (0.090) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.46:1 |
| White text | 4.69:1 |
Values
| HEX | #726DA8 |
| RGB | rgb(114, 109, 168) |
| HSL | hsl(245, 25%, 54%) |
| OKLCH | oklch(56.4% 0.09 287) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726DA8 | 4.69:1 | AA | Lc -78.0 | Fine for body text |
| Black text on #726DA8 | 4.46:1 | AA large text | Lc 31.5 | Non-text elements, placeholder text |
| #726DA8 text on white | 4.69:1 | AA | Lc 72.6 | Content text, not long reading |
| #726DA8 text on black | 4.46:1 | AA large text | Lc -29.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5F9
oklch(97.1% 0.005 286.3)
-
Step 100
100
#E9E9F2
oklch(93.7% 0.012 286.2)
-
Step 200
200
#D8D7E8
oklch(88.5% 0.023 288.6)
-
Step 300
300
#BEBDDA
oklch(80.8% 0.041 287)
-
Step 400
400
#9D9BC8
oklch(70.7% 0.065 286.6)
-
Step 500
500
#8682BA
oklch(63.2% 0.083 287)
-
Step 600
600 (this color)
#726DA8
oklch(56.4% 0.09 287)
-
Step 700
700
#5E598E
oklch(49.2% 0.084 287.2)
-
Step 800
800
#4C4973
oklch(42.7% 0.069 286.4)
-
Step 900
900
#403D5D
oklch(37.7% 0.054 287.8)
-
Step 950
950
#252436
oklch(27% 0.033 286.5)
#726DA8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5C75AA | 0.035 |
| Deuteranopia (no green cones) | #5B72A7 | 0.034 |
| Tritanopia (no blue cones) | #657883 | 0.077 |
| Achromatopsia (no color) | #747474 | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726DA8
#726DA8
oklch(56.4% 0.09 287)
- #7C7935
#7C7935
oklch(56.4% 0.09 106.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726DA8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.038
- Grey Purple #826D8C ΔE 0.050
- Faded Purple #916E99 ΔE 0.055
- Dusty Purple #825F87 ΔE 0.059
- Dull Blue #49759C ΔE 0.062
- French Blue #436BAD ΔE 0.063
- Muted Purple #805B87 ΔE 0.063
- Deep Lavender #8D5EB7 ΔE 0.063
Use #726DA8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.