#726DA3

Closest named color: Dark Lavender (#856798). oklch(56.1% 0.083 287.7), rgb(114, 109, 163).

Aa

White text reads best on this color (4.73:1).

About this color

#726DA3 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.083 and its hue 288°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.034 away. White text reads best on it, at 4.73:1.

Hue familyPurples
Lightnessmedium-dark (56%)
Chromamoderately saturated (0.083)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.43:1
White text4.73:1

Values

HEX#726DA3
RGBrgb(114, 109, 163)
HSLhsl(246, 23%, 53%)
OKLCHoklch(56.1% 0.083 287.7)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726DA3 4.73:1 AA Lc -78.3 Fine for body text
Black text on #726DA3 4.43:1 AA large text Lc 31.2 Non-text elements, placeholder text
#726DA3 text on white 4.73:1 AA Lc 72.9 Content text, not long reading
#726DA3 text on black 4.43:1 AA large text Lc -28.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #E9E9F1

    oklch(93.6% 0.011 286.2)

  3. Step 200

    200

    #D8D7E6

    oklch(88.4% 0.02 289)

  4. Step 300

    300

    #BFBDD8

    oklch(80.9% 0.038 288.9)

  5. Step 400

    400

    #9E9BC4

    oklch(70.6% 0.059 288.1)

  6. Step 500

    500

    #8682B5

    oklch(63% 0.076 287.6)

  7. Step 600

    600 (this color)

    #726DA3

    oklch(56.1% 0.083 287.7)

  8. Step 700

    700

    #5E5A8A

    oklch(49.2% 0.076 287.1)

  9. Step 800

    800

    #4D4970

    oklch(42.6% 0.064 288.1)

  10. Step 900

    900

    #403D5B

    oklch(37.6% 0.051 288.3)

  11. Step 950

    950

    #252435

    oklch(26.9% 0.031 286.8)

Export this scale for Tailwind in the Tailwind colors tool

#726DA3 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5E74A50.032
Deuteranopia (no green cones)#5D72A20.032
Tritanopia (no blue cones)#6677810.071
Achromatopsia (no color)#7373730.083

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726DA3

    #726DA3

    oklch(56.1% 0.083 287.7)

  • #7A783B

    #7A783B

    oklch(56.1% 0.083 107.1)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726DA3

    #726DA3

    oklch(56.1% 0.083 287.7)

  • #5676A5

    #5676A5

    oklch(56.1% 0.082 257.9)

  • #896595

    #896595

    oklch(56.1% 0.083 317.5)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726DA3

    #726DA3

    oklch(56.1% 0.083 287.7)

  • #906E39

    #906E39

    oklch(56.1% 0.083 76.8)

  • #5D8050

    #5D8050

    oklch(56% 0.082 137.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726DA3

    #726DA3

    oklch(56.1% 0.083 287.7)

  • #9D6549

    #9D6549

    oklch(56.1% 0.083 47.1)

  • #3D846B

    #3D846B

    oklch(56% 0.082 167.8)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726DA3

    #726DA3

    oklch(56.1% 0.083 287.7)

  • #A06063

    #A06063

    oklch(56.1% 0.084 17.1)

  • #7A783B

    #7A783B

    oklch(56.1% 0.083 107.1)

  • #298486

    #298486

    oklch(56.2% 0.083 197.2)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726DA3, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726DA3 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.