#726D9E

Closest named color: Dark Lavender (#856798). oklch(55.9% 0.075 288.4), rgb(114, 109, 158).

Aa

White text reads best on this color (4.77:1).

About this color

#726D9E is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.075 and its hue 288°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.033 away. White text reads best on it, at 4.77:1.

Hue familyPurples
Lightnessmedium-dark (56%)
Chromamoderately saturated (0.075)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.39:1
White text4.77:1

Values

HEX#726D9E
RGBrgb(114, 109, 158)
HSLhsl(246, 20%, 52%)
OKLCHoklch(55.9% 0.075 288.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726D9E 4.77:1 AA Lc -78.6 Fine for body text
Black text on #726D9E 4.39:1 AA large text Lc 31.0 Non-text elements, placeholder text
#726D9E text on white 4.77:1 AA Lc 73.1 Content text, not long reading
#726D9E text on black 4.39:1 AA large text Lc -28.6 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F8

    oklch(97.1% 0.004 286.3)

  2. Step 100

    100

    #E9E9F0

    oklch(93.6% 0.009 286.2)

  3. Step 200

    200

    #D8D7E5

    oklch(88.4% 0.019 289.3)

  4. Step 300

    300

    #BFBED6

    oklch(81% 0.034 287.5)

  5. Step 400

    400

    #9F9CC1

    oklch(70.8% 0.054 288.7)

  6. Step 500

    500

    #8783B1

    oklch(63.1% 0.069 288.2)

  7. Step 600

    600 (this color)

    #726D9E

    oklch(55.9% 0.075 288.4)

  8. Step 700

    700

    #5F5A86

    oklch(49.1% 0.07 288.8)

  9. Step 800

    800

    #4D4A6D

    oklch(42.7% 0.058 287.6)

  10. Step 900

    900

    #403E58

    oklch(37.7% 0.044 287.6)

  11. Step 950

    950

    #262434

    oklch(27% 0.03 290)

Export this scale for Tailwind in the Tailwind colors tool

#726D9E with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#6074A00.030
Deuteranopia (no green cones)#5F719D0.028
Tritanopia (no blue cones)#68767F0.064
Achromatopsia (no color)#7272720.076

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726D9E

    #726D9E

    oklch(55.9% 0.075 288.4)

  • #787842

    #787842

    oklch(56% 0.075 108.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726D9E

    #726D9E

    oklch(55.9% 0.075 288.4)

  • #5975A0

    #5975A0

    oklch(55.8% 0.075 258.8)

  • #876691

    #876691

    oklch(55.9% 0.076 318.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726D9E

    #726D9E

    oklch(55.9% 0.075 288.4)

  • #8C6F3F

    #8C6F3F

    oklch(55.9% 0.075 78.9)

  • #5E7F53

    #5E7F53

    oklch(55.9% 0.076 138.1)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726D9E

    #726D9E

    oklch(55.9% 0.075 288.4)

  • #99674C

    #99674C

    oklch(56% 0.076 49)

  • #43826C

    #43826C

    oklch(55.8% 0.074 168.7)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726D9E

    #726D9E

    oklch(55.9% 0.075 288.4)

  • #9C6263

    #9C6263

    oklch(56% 0.076 18.6)

  • #787842

    #787842

    oklch(56% 0.075 108.6)

  • #348284

    #348284

    oklch(56% 0.076 197.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726D9E, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726D9E in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.