#726CB9

Closest named color: Deep Lavender (#8D5EB7). oklch(57.1% 0.117 285.6), rgb(114, 108, 185).

Aa

White text reads best on this color (4.60:1).

About this color

#726CB9 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.117 and its hue 286°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.053 away. White text reads best on it, at 4.60:1.

Hue familyPurples
Lightnessmedium-dark (57%)
Chromamoderately saturated (0.117)
Temperaturecool
Nearest nameDeep Lavender (#8D5EB7)
Black text4.56:1
White text4.60:1

Values

HEX#726CB9
RGBrgb(114, 108, 185)
HSLhsl(245, 35%, 57%)
OKLCHoklch(57.1% 0.117 285.6)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726CB9 4.60:1 AA Lc -77.3 Fine for body text
Black text on #726CB9 4.56:1 AA Lc 32.2 Non-text elements, placeholder text
#726CB9 text on white 4.60:1 AA Lc 71.9 Content text, not long reading
#726CB9 text on black 4.56:1 AA Lc -29.8 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #E8E9F4

    oklch(93.6% 0.015 281.9)

  3. Step 200

    200

    #D7D7EC

    oklch(88.6% 0.029 285.8)

  4. Step 300

    300

    #BDBCE2

    oklch(80.9% 0.053 286.3)

  5. Step 400

    400

    #9B99D3

    oklch(70.6% 0.084 285.6)

  6. Step 500

    500

    #847FC8

    oklch(63.1% 0.108 286)

  7. Step 600

    600 (this color)

    #726CB9

    oklch(57.1% 0.117 285.6)

  8. Step 700

    700

    #5C569B

    oklch(49.1% 0.108 285.7)

  9. Step 800

    800

    #4B477E

    oklch(42.8% 0.09 285.3)

  10. Step 900

    900

    #3E3C65

    oklch(37.8% 0.069 284.8)

  11. Step 950

    950

    #24233B

    oklch(26.9% 0.044 284.9)

Export this scale for Tailwind in the Tailwind colors tool

#726CB9 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5277BC0.048
Deuteranopia (no green cones)#5073B70.047
Tritanopia (no blue cones)#5E7B890.101
Achromatopsia (no color)#7575750.117

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726CB9

    #726CB9

    oklch(57.1% 0.117 285.6)

  • #827B10

    #827B10

    oklch(57.1% 0.117 105.4)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726CB9

    #726CB9

    oklch(57.1% 0.117 285.6)

  • #4679BB

    #4679BB

    oklch(57.1% 0.116 255.6)

  • #9261A6

    #9261A6

    oklch(57.2% 0.116 315.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726CB9

    #726CB9

    oklch(57.1% 0.117 285.6)

  • #9F6C0C

    #9F6C0C

    oklch(57.1% 0.117 75.2)

  • #57873D

    #57873D

    oklch(57.1% 0.117 135.8)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726CB9

    #726CB9

    oklch(57.1% 0.117 285.6)

  • #AF5F38

    #AF5F38

    oklch(57.1% 0.117 45.5)

  • #0B8D67

    #0B8D67

    oklch(57.1% 0.117 165.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726CB9

    #726CB9

    oklch(57.1% 0.117 285.6)

  • #B25860

    #B25860

    oklch(57.1% 0.117 16)

  • #827B10

    #827B10

    oklch(57.1% 0.117 105.4)

  • #00898A

    #00898A

    oklch(57.1% 0.097 195.7)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726CB9, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726CB9 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.