#726CB0
Closest named color: Dark Lavender (#856798). oklch(56.6% 0.104 286.6), rgb(114, 108, 176).
Aa
White text reads best on this color (4.67:1).
About this color
#726CB0 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.104 and its hue 287°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.046 away. White text reads best on it, at 4.67:1.
| Hue family | Purples |
| Lightness | medium-dark (57%) |
| Chroma | moderately saturated (0.104) |
| Temperature | cool |
| Nearest name | Dark Lavender (#856798) |
| Black text | 4.48:1 |
| White text | 4.67:1 |
Values
| HEX | #726CB0 |
| RGB | rgb(114, 108, 176) |
| HSL | hsl(245, 30%, 56%) |
| OKLCH | oklch(56.6% 0.104 286.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #726CB0 | 4.67:1 | AA | Lc -77.9 | Fine for body text |
| Black text on #726CB0 | 4.48:1 | AA large text | Lc 31.7 | Non-text elements, placeholder text |
| #726CB0 text on white | 4.67:1 | AA | Lc 72.4 | Content text, not long reading |
| #726CB0 text on black | 4.48:1 | AA large text | Lc -29.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.
-
Step 50
50
#F5F5FA
oklch(97.2% 0.007 286.3)
-
Step 100
100
#E9E9F3
oklch(93.7% 0.013 286.1)
-
Step 200
200
#D7D7EA
oklch(88.5% 0.026 285.9)
-
Step 300
300
#BEBDDE
oklch(81% 0.046 286.7)
-
Step 400
400
#9D9ACD
oklch(70.7% 0.074 287)
-
Step 500
500
#8580C0
oklch(63% 0.095 286.9)
-
Step 600
600 (this color)
#726CB0
oklch(56.6% 0.104 286.6)
-
Step 700
700
#5D5794
oklch(49% 0.096 286.8)
-
Step 800
800
#4C4878
oklch(42.8% 0.078 286.4)
-
Step 900
900
#3F3C61
oklch(37.6% 0.063 286.7)
-
Step 950
950
#252339
oklch(26.9% 0.041 287.5)
#726CB0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5776B3 | 0.042 |
| Deuteranopia (no green cones) | #5572AE | 0.041 |
| Tritanopia (no blue cones) | #627985 | 0.090 |
| Achromatopsia (no color) | #747474 | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #726CB0
#726CB0
oklch(56.6% 0.104 286.6)
- #7E7A26
#7E7A26
oklch(56.7% 0.104 106.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726CB0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Dark Lavender #856798 ΔE 0.046
- Deep Lavender #8D5EB7 ΔE 0.056
- Deep Lilac #966EBD ΔE 0.062
- Faded Purple #916E99 ΔE 0.062
- Grey Purple #826D8C ΔE 0.062
- French Blue #436BAD ΔE 0.063
- Dusty Purple #825F87 ΔE 0.068
- Dark Periwinkle #665FD1 ΔE 0.069
Use #726CB0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.