#726BB7

Closest named color: Deep Lavender (#8D5EB7). oklch(56.8% 0.115 286.3), rgb(114, 107, 183).

Aa

White text reads best on this color (4.66:1).

About this color

#726BB7 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 57%, its chroma 0.115 and its hue 286°. Its hue sits on the cool side of the wheel. The nearest named color is Deep Lavender (#8D5EB7), ΔE 0.052 away. White text reads best on it, at 4.66:1.

Hue familyPurples
Lightnessmedium-dark (57%)
Chromamoderately saturated (0.115)
Temperaturecool
Nearest nameDeep Lavender (#8D5EB7)
Black text4.50:1
White text4.66:1

Values

HEX#726BB7
RGBrgb(114, 107, 183)
HSLhsl(246, 35%, 57%)
OKLCHoklch(56.8% 0.115 286.3)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726BB7 4.66:1 AA Lc -77.7 Fine for body text
Black text on #726BB7 4.50:1 AA Lc 31.8 Non-text elements, placeholder text
#726BB7 text on white 4.66:1 AA Lc 72.3 Content text, not long reading
#726BB7 text on black 4.50:1 AA Lc -29.4 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5FA

    oklch(97.2% 0.007 286.3)

  2. Step 100

    100

    #E9E9F4

    oklch(93.7% 0.015 286.1)

  3. Step 200

    200

    #D7D7EC

    oklch(88.6% 0.029 285.8)

  4. Step 300

    300

    #BDBCE1

    oklch(80.8% 0.052 286.4)

  5. Step 400

    400

    #9C99D2

    oklch(70.6% 0.083 286.5)

  6. Step 500

    500

    #847FC7

    oklch(63% 0.107 286.1)

  7. Step 600

    600 (this color)

    #726BB7

    oklch(56.8% 0.115 286.3)

  8. Step 700

    700

    #5D569A

    oklch(49.2% 0.107 286.5)

  9. Step 800

    800

    #4C467D

    oklch(42.6% 0.089 287)

  10. Step 900

    900

    #3F3B64

    oklch(37.6% 0.069 287)

  11. Step 950

    950

    #25233B

    oklch(27% 0.044 286.9)

Export this scale for Tailwind in the Tailwind colors tool

#726BB7 with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5276BA0.048
Deuteranopia (no green cones)#5072B50.047
Tritanopia (no blue cones)#5F7A880.099
Achromatopsia (no color)#7474740.116

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726BB7

    #726BB7

    oklch(56.8% 0.115 286.3)

  • #807A13

    #807A13

    oklch(56.7% 0.115 105.9)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726BB7

    #726BB7

    oklch(56.8% 0.115 286.3)

  • #4778B9

    #4778B9

    oklch(56.8% 0.114 256)

  • #9160A4

    #9160A4

    oklch(56.8% 0.115 316.1)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726BB7

    #726BB7

    oklch(56.8% 0.115 286.3)

  • #9D6C0D

    #9D6C0D

    oklch(56.8% 0.116 76.3)

  • #56863E

    #56863E

    oklch(56.8% 0.115 136.2)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726BB7

    #726BB7

    oklch(56.8% 0.115 286.3)

  • #AD5F37

    #AD5F37

    oklch(56.8% 0.115 46.5)

  • #0A8C67

    #0A8C67

    oklch(56.9% 0.116 166)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726BB7

    #726BB7

    oklch(56.8% 0.115 286.3)

  • #B0585F

    #B0585F

    oklch(56.8% 0.115 16.4)

  • #807A13

    #807A13

    oklch(56.7% 0.115 105.9)

  • #00888A

    #00888A

    oklch(56.8% 0.097 196.6)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726BB7, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726BB7 in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.