#726AAA

Closest named color: Dark Lavender (#856798). oklch(55.9% 0.098 288.5), rgb(114, 106, 170).

Aa

White text reads best on this color (4.81:1).

About this color

#726AAA is a medium-dark, moderately saturated purple. In OKLCH its lightness is 56%, its chroma 0.098 and its hue 289°. Its hue sits on the cool side of the wheel. The nearest named color is Dark Lavender (#856798), ΔE 0.040 away. White text reads best on it, at 4.81:1.

Hue familyPurples
Lightnessmedium-dark (56%)
Chromamoderately saturated (0.098)
Temperaturecool
Nearest nameDark Lavender (#856798)
Black text4.35:1
White text4.81:1

Values

HEX#726AAA
RGBrgb(114, 106, 170)
HSLhsl(248, 27%, 54%)
OKLCHoklch(55.9% 0.098 288.5)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #726AAA 4.81:1 AA Lc -78.8 Fine for body text
Black text on #726AAA 4.35:1 AA large text Lc 30.7 Non-text elements, placeholder text
#726AAA text on white 4.81:1 AA Lc 73.4 Content text, not long reading
#726AAA text on black 4.35:1 AA large text Lc -28.3 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 600.

  1. Step 50

    50

    #F5F5F9

    oklch(97.1% 0.005 286.3)

  2. Step 100

    100

    #E9E9F2

    oklch(93.7% 0.012 286.2)

  3. Step 200

    200

    #D8D7E9

    oklch(88.5% 0.025 288.4)

  4. Step 300

    300

    #BFBDDC

    oklch(81% 0.043 288.3)

  5. Step 400

    400

    #9E9ACB

    oklch(70.7% 0.071 288.2)

  6. Step 500

    500

    #8780BD

    oklch(63% 0.091 288.8)

  7. Step 600

    600 (this color)

    #726AAA

    oklch(55.9% 0.098 288.5)

  8. Step 700

    700

    #5F5791

    oklch(49% 0.092 288.9)

  9. Step 800

    800

    #4D4876

    oklch(42.7% 0.075 287.8)

  10. Step 900

    900

    #403C5F

    oklch(37.6% 0.059 288.4)

  11. Step 950

    950

    #262338

    oklch(27% 0.039 290.1)

Export this scale for Tailwind in the Tailwind colors tool

#726AAA with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#5773AD0.041
Deuteranopia (no green cones)#5770A80.040
Tritanopia (no blue cones)#6476820.083
Achromatopsia (no color)#7272720.098

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #726AAA

    #726AAA

    oklch(55.9% 0.098 288.5)

  • #79782C

    #79782C

    oklch(55.8% 0.098 108.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #726AAA

    #726AAA

    oklch(55.9% 0.098 288.5)

  • #5075AD

    #5075AD

    oklch(56% 0.097 258.4)

  • #8C6199

    #8C6199

    oklch(55.9% 0.097 318.2)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #726AAA

    #726AAA

    oklch(55.9% 0.098 288.5)

  • #936C27

    #936C27

    oklch(55.8% 0.098 78.2)

  • #568248

    #568248

    oklch(56% 0.098 138.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #726AAA

    #726AAA

    oklch(55.9% 0.098 288.5)

  • #A2613E

    #A2613E

    oklch(55.8% 0.098 48.2)

  • #28866A

    #28866A

    oklch(55.8% 0.097 169)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #726AAA

    #726AAA

    oklch(55.9% 0.098 288.5)

  • #A65B5E

    #A65B5E

    oklch(55.9% 0.098 18.2)

  • #79782C

    #79782C

    oklch(55.8% 0.098 108.5)

  • #008589

    #008589

    oklch(56% 0.095 198.5)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #726AAA, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #726AAA in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.