#72544D
Closest named color: Brownish Purple (#76424E). oklch(47.5% 0.042 33.5), rgb(114, 84, 77).
Aa
White text reads best on this color (6.79:1).
About this color
#72544D is a medium-dark, muted red. In OKLCH its lightness is 48%, its chroma 0.042 and its hue 33°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.051 away. White text reads best on it, at 6.79:1.
| Hue family | Reds |
| Lightness | medium-dark (48%) |
| Chroma | muted (0.042) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 3.09:1 |
| White text | 6.79:1 |
Values
| HEX | #72544D |
| RGB | rgb(114, 84, 77) |
| HSL | hsl(11, 19%, 37%) |
| OKLCH | oklch(47.5% 0.042 33.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72544D | 6.79:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #72544D | 3.09:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #72544D text on white | 6.79:1 | AA | Lc 83.4 | Fine for body text |
| #72544D text on black | 3.09:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F5F4
oklch(97.1% 0.003 48.7)
-
Step 100
100
#EEE8E7
oklch(93.5% 0.007 28.8)
-
Step 200
200
#E0D7D4
oklch(88.5% 0.011 39.4)
-
Step 300
300
#CDBCB8
oklch(80.8% 0.02 33.4)
-
Step 400
400
#B49A94
oklch(70.8% 0.032 33.1)
-
Step 500
500
#A18179
oklch(63.1% 0.042 34.4)
-
Step 600
600
#8C6A62
oklch(55.6% 0.046 33.6)
-
Step 700
700 (this color)
#72544D
oklch(47.5% 0.042 33.5)
-
Step 800
800
#614843
oklch(42.7% 0.035 31.4)
-
Step 900
900
#4F3D38
oklch(37.8% 0.027 36)
-
Step 950
950
#2E2421
oklch(27.1% 0.016 37.3)
#72544D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #5B574C | 0.040 |
| Deuteranopia (no green cones) | #625D4D | 0.036 |
| Tritanopia (no blue cones) | #795052 | 0.020 |
| Achromatopsia (no color) | #5B5B5B | 0.042 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72544D
#72544D
oklch(47.5% 0.042 33.5)
- #40636B
#40636B
oklch(47.6% 0.042 213.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72544D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.051
- Cocoa #875F42 ΔE 0.056
- Milk Chocolate #7F4E1E ΔE 0.057
- Dark Mauve #874C62 ΔE 0.059
- Dim Gray #696969 ΔE 0.062
- Dark Taupe #7F684E ΔE 0.064
- Medium Brown #7F5112 ΔE 0.066
- Dirt Brown #836539 ΔE 0.072
Use #72544D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.