#724FBD
Closest named color: Iris (#6258C4). oklch(52.1% 0.166 294.6), rgb(114, 79, 189).
Aa
White text reads best on this color (5.88:1).
About this color
#724FBD is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.166 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.033 away. White text reads best on it, at 5.88:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.56:1 |
| White text | 5.88:1 |
Values
| HEX | #724FBD |
| RGB | rgb(114, 79, 189) |
| HSL | hsl(259, 45%, 53%) |
| OKLCH | oklch(52.1% 0.166 294.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724FBD | 5.88:1 | AA | Lc -84.3 | Fine for body text |
| Black text on #724FBD | 3.56:1 | AA large text | Lc 25.0 | Dividers and decoration only |
| #724FBD text on white | 5.88:1 | AA | Lc 79.1 | Fine for body text |
| #724FBD text on black | 3.56:1 | AA large text | Lc -22.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#EAE7F8
oklch(93.5% 0.023 294.1)
-
Step 200
200
#DAD4F4
oklch(88.5% 0.044 294.1)
-
Step 300
300
#C3B7F0
oklch(80.9% 0.08 294.2)
-
Step 400
400
#A690E8
oklch(70.8% 0.127 294.4)
-
Step 500
500
#9271E1
oklch(63.1% 0.164 294.8)
-
Step 600
600
#7D56CF
oklch(55.6% 0.179 294.7)
-
Step 700
700 (this color)
#724FBD
oklch(52.1% 0.166 294.6)
-
Step 800
800
#563A91
oklch(42.7% 0.138 294.7)
-
Step 900
900
#463374
oklch(37.7% 0.107 294.1)
-
Step 950
950
#291E44
oklch(26.9% 0.069 294.7)
#724FBD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0C65C1 | 0.112 |
| Deuteranopia (no green cones) | #1E63BB | 0.105 |
| Tritanopia (no blue cones) | #5F677E | 0.133 |
| Achromatopsia (no color) | #646464 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724FBD
#724FBD
oklch(52.1% 0.166 294.6)
- #687000
#687000
oklch(52% 0.118 114.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724FBD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.033
- Slate Blue #6A5ACD ΔE 0.035
- Light Indigo #6D5ACF ΔE 0.036
- Bluey Purple #6241C7 ΔE 0.047
- Dark Periwinkle #665FD1 ΔE 0.048
- Deep Lavender #8D5EB7 ΔE 0.064
- Purpley #8756E4 ΔE 0.071
- Blue With A Hint Of Purple #533CC6 ΔE 0.073
Use #724FBD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.