#724FBB
Closest named color: Iris (#6258C4). oklch(52% 0.163 295), rgb(114, 79, 187).
Aa
White text reads best on this color (5.91:1).
About this color
#724FBB is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.163 and its hue 295°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.034 away. White text reads best on it, at 5.91:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.163) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.55:1 |
| White text | 5.91:1 |
Values
| HEX | #724FBB |
| RGB | rgb(114, 79, 187) |
| HSL | hsl(259, 44%, 52%) |
| OKLCH | oklch(52% 0.163 295) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724FBB | 5.91:1 | AA | Lc -84.5 | Fine for body text |
| Black text on #724FBB | 3.55:1 | AA large text | Lc 24.8 | Dividers and decoration only |
| #724FBB text on white | 5.91:1 | AA | Lc 79.2 | Fine for body text |
| #724FBB text on black | 3.55:1 | AA large text | Lc -22.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#EAE7F8
oklch(93.5% 0.023 294.1)
-
Step 200
200
#DBD4F4
oklch(88.5% 0.044 295.5)
-
Step 300
300
#C4B7EF
oklch(80.9% 0.079 295.2)
-
Step 400
400
#A790E7
oklch(70.8% 0.126 295.1)
-
Step 500
500
#9271DF
oklch(63% 0.162 295.2)
-
Step 600
600
#7D57CD
oklch(55.6% 0.175 294.9)
-
Step 700
700 (this color)
#724FBB
oklch(52% 0.163 295)
-
Step 800
800
#563A90
oklch(42.6% 0.136 295)
-
Step 900
900
#473373
oklch(37.7% 0.106 295.3)
-
Step 950
950
#291E43
oklch(26.9% 0.067 295.2)
#724FBB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1265BF | 0.110 |
| Deuteranopia (no green cones) | #2262B9 | 0.103 |
| Tritanopia (no blue cones) | #60667D | 0.130 |
| Achromatopsia (no color) | #646464 | 0.164 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724FBB
#724FBB
oklch(52% 0.163 295)
- #677000
#677000
oklch(52% 0.118 115.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724FBB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.034
- Slate Blue #6A5ACD ΔE 0.037
- Light Indigo #6D5ACF ΔE 0.039
- Bluey Purple #6241C7 ΔE 0.048
- Dark Periwinkle #665FD1 ΔE 0.050
- Deep Lavender #8D5EB7 ΔE 0.063
- Blue With A Hint Of Purple #533CC6 ΔE 0.074
- Purpley #8756E4 ΔE 0.074
Use #724FBB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.