#724FB7
Closest named color: Iris (#6258C4). oklch(51.7% 0.158 295.9), rgb(114, 79, 183).
Aa
White text reads best on this color (5.96:1).
About this color
#724FB7 is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.158 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.036 away. White text reads best on it, at 5.96:1.
| Hue family | Purples |
| Lightness | medium-dark (52%) |
| Chroma | vivid (0.158) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.51:1 |
| White text | 5.96:1 |
Values
| HEX | #724FB7 |
| RGB | rgb(114, 79, 183) |
| HSL | hsl(260, 42%, 51%) |
| OKLCH | oklch(51.7% 0.158 295.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724FB7 | 5.96:1 | AA | Lc -84.7 | Fine for body text |
| Black text on #724FB7 | 3.51:1 | AA large text | Lc 24.5 | Dividers and decoration only |
| #724FB7 text on white | 5.96:1 | AA | Lc 79.5 | Fine for body text |
| #724FB7 text on black | 3.51:1 | AA large text | Lc -22.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#EBE7F7
oklch(93.6% 0.022 297.4)
-
Step 200
200
#DBD4F3
oklch(88.5% 0.043 295.9)
-
Step 300
300
#C4B7ED
oklch(80.8% 0.076 295.7)
-
Step 400
400
#A790E4
oklch(70.7% 0.122 295.7)
-
Step 500
500
#9372DC
oklch(63.1% 0.156 296)
-
Step 600
600
#7E58CA
oklch(55.6% 0.17 295.7)
-
Step 700
700 (this color)
#724FB7
oklch(51.7% 0.158 295.9)
-
Step 800
800
#573B8D
oklch(42.7% 0.131 296.2)
-
Step 900
900
#473471
oklch(37.8% 0.102 295.5)
-
Step 950
950
#2A1F42
oklch(27.1% 0.064 296.4)
#724FB7 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B64BA | 0.107 |
| Deuteranopia (no green cones) | #2862B5 | 0.100 |
| Tritanopia (no blue cones) | #61657B | 0.126 |
| Achromatopsia (no color) | #636363 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724FB7
#724FB7
oklch(51.7% 0.158 295.9)
- #657000
#657000
oklch(51.8% 0.119 116.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724FB7, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.036
- Slate Blue #6A5ACD ΔE 0.042
- Light Indigo #6D5ACF ΔE 0.043
- Bluey Purple #6241C7 ΔE 0.052
- Dark Periwinkle #665FD1 ΔE 0.054
- Deep Lavender #8D5EB7 ΔE 0.063
- Purply #983FB2 ΔE 0.074
- Blue With A Hint Of Purple #533CC6 ΔE 0.076
Use #724FB7 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.