#724FB1
Closest named color: Iris (#6258C4). oklch(51.3% 0.15 297.3), rgb(114, 79, 177).
Aa
White text reads best on this color (6.05:1).
About this color
#724FB1 is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.150 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.042 away. White text reads best on it, at 6.05:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.150) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.46:1 |
| White text | 6.05:1 |
Values
| HEX | #724FB1 |
| RGB | rgb(114, 79, 177) |
| HSL | hsl(261, 39%, 50%) |
| OKLCH | oklch(51.3% 0.15 297.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724FB1 | 6.05:1 | AA | Lc -85.2 | Fine for body text |
| Black text on #724FB1 | 3.46:1 | AA large text | Lc 24.1 | Dividers and decoration only |
| #724FB1 text on white | 6.05:1 | AA | Lc 80.0 | Fine for body text |
| #724FB1 text on black | 3.46:1 | AA large text | Lc -21.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F7
oklch(93.6% 0.022 297.4)
-
Step 200
200
#DCD4F1
oklch(88.5% 0.04 298.2)
-
Step 300
300
#C5B7EA
oklch(80.8% 0.072 297.3)
-
Step 400
400
#A990E0
oklch(70.7% 0.117 297.7)
-
Step 500
500
#9473D7
oklch(63.1% 0.148 297.2)
-
Step 600
600
#7F59C5
oklch(55.6% 0.162 297)
-
Step 700
700 (this color)
#724FB1
oklch(51.3% 0.15 297.3)
-
Step 800
800
#583C8A
oklch(42.8% 0.125 297.4)
-
Step 900
900
#48346E
oklch(37.7% 0.097 297.4)
-
Step 950
950
#2A1F40
oklch(27% 0.061 297.6)
#724FB1 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2463B4 | 0.103 |
| Deuteranopia (no green cones) | #2F61AF | 0.096 |
| Tritanopia (no blue cones) | #646378 | 0.118 |
| Achromatopsia (no color) | #626262 | 0.151 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724FB1
#724FB1
oklch(51.3% 0.15 297.3)
- #626F00
#626F00
oklch(51.3% 0.119 117.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724FB1, closest first.
No curated palette has a color within ΔE 0.04 of #724FB1.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.042
- Slate Blue #6A5ACD ΔE 0.049
- Light Indigo #6D5ACF ΔE 0.051
- Bluey Purple #6241C7 ΔE 0.057
- Dark Periwinkle #665FD1 ΔE 0.061
- Deep Lavender #8D5EB7 ΔE 0.063
- Purply #983FB2 ΔE 0.074
- Rebecca Purple #663399 ΔE 0.075
Use #724FB1 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.