#724FAA
Closest named color: Iris (#6258C4). oklch(50.9% 0.141 299.1), rgb(114, 79, 170).
Aa
White text reads best on this color (6.15:1).
About this color
#724FAA is a medium-dark, vivid purple. In OKLCH its lightness is 51%, its chroma 0.141 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.050 away. White text reads best on it, at 6.15:1.
| Hue family | Purples |
| Lightness | medium-dark (51%) |
| Chroma | vivid (0.141) |
| Temperature | in between |
| Nearest name | Iris (#6258C4) |
| Black text | 3.41:1 |
| White text | 6.15:1 |
Values
| HEX | #724FAA |
| RGB | rgb(114, 79, 170) |
| HSL | hsl(263, 37%, 49%) |
| OKLCH | oklch(50.9% 0.141 299.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724FAA | 6.15:1 | AA | Lc -85.6 | Fine for body text |
| Black text on #724FAA | 3.41:1 | AA large text | Lc 23.6 | Dividers and decoration only |
| #724FAA text on white | 6.15:1 | AA | Lc 80.4 | Fine for body text |
| #724FAA text on black | 3.41:1 | AA large text | Lc -21.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FB
oklch(97.1% 0.009 299.2)
-
Step 100
100
#EBE7F6
oklch(93.5% 0.021 298.2)
-
Step 200
200
#DCD4EF
oklch(88.5% 0.038 299.2)
-
Step 300
300
#C6B7E7
oklch(80.8% 0.069 299.2)
-
Step 400
400
#AA91DB
oklch(70.7% 0.109 299.1)
-
Step 500
500
#9674D1
oklch(63.1% 0.139 299.3)
-
Step 600
600
#815BBE
oklch(55.7% 0.151 299.2)
-
Step 700
700 (this color)
#724FAA
oklch(50.9% 0.141 299.1)
-
Step 800
800
#593D85
oklch(42.7% 0.117 299.4)
-
Step 900
900
#49356B
oklch(37.8% 0.091 299.1)
-
Step 950
950
#2A1F3E
oklch(26.8% 0.057 298.8)
#724FAA with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C61AD | 0.098 |
| Deuteranopia (no green cones) | #3661A8 | 0.091 |
| Tritanopia (no blue cones) | #666175 | 0.110 |
| Achromatopsia (no color) | #616161 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724FAA
#724FAA
oklch(50.9% 0.141 299.1)
- #5F6E00
#5F6E00
oklch(50.8% 0.119 118.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724FAA, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Iris #6258C4 ΔE 0.050
- Slate Blue #6A5ACD ΔE 0.059
- Light Indigo #6D5ACF ΔE 0.061
- Deep Lavender #8D5EB7 ΔE 0.064
- Bluey Purple #6241C7 ΔE 0.066
- Dark Periwinkle #665FD1 ΔE 0.069
- Rebecca Purple #663399 ΔE 0.072
- Light Eggplant #894585 ΔE 0.072
Use #724FAA in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.