#724F97
Closest named color: Light Eggplant (#894585). oklch(49.7% 0.116 305), rgb(114, 79, 151).
Aa
White text reads best on this color (6.40:1).
About this color
#724F97 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 50%, its chroma 0.116 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 6.40:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | moderately saturated (0.116) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 3.28:1 |
| White text | 6.40:1 |
Values
| HEX | #724F97 |
| RGB | rgb(114, 79, 151) |
| HSL | hsl(269, 31%, 45%) |
| OKLCH | oklch(49.7% 0.116 305) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #724F97 | 6.40:1 | AA | Lc -86.7 | Fine for body text |
| Black text on #724F97 | 3.28:1 | AA large text | Lc 22.4 | Dividers and decoration only |
| #724F97 text on white | 6.40:1 | AA | Lc 81.6 | Fine for body text |
| #724F97 text on black | 3.28:1 | AA large text | Lc -20.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FA
oklch(97% 0.008 301.4)
-
Step 100
100
#ECE7F3
oklch(93.5% 0.017 304.8)
-
Step 200
200
#DED4EA
oklch(88.5% 0.032 306.2)
-
Step 300
300
#C9B8DE
oklch(80.9% 0.056 305.4)
-
Step 400
400
#AE92CE
oklch(70.7% 0.091 305.5)
-
Step 500
500
#9A77C1
oklch(63.2% 0.114 305.1)
-
Step 600
600
#855EAE
oklch(55.7% 0.126 305.2)
-
Step 700
700 (this color)
#724F97
oklch(49.7% 0.116 305)
-
Step 800
800
#5B4079
oklch(42.7% 0.096 304.5)
-
Step 900
900
#4B3661
oklch(37.6% 0.075 305.6)
-
Step 950
950
#2C2039
oklch(27% 0.048 305.5)
#724F97 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C5E9A | 0.084 |
| Deuteranopia (no green cones) | #445F95 | 0.078 |
| Tritanopia (no blue cones) | #6C5B6C | 0.086 |
| Achromatopsia (no color) | #5F5F5F | 0.117 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #724F97
#724F97
oklch(49.7% 0.116 305)
- #536D12
#536D12
oklch(49.6% 0.117 125.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724F97, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Muted Purple #805B87 ΔE 0.054
- Twilight #4E518B ΔE 0.063
- Dusty Purple #825F87 ΔE 0.064
- Dull Purple #84597E ΔE 0.064
- Dusk #4E5481 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.072
- Dark Lavender #856798 ΔE 0.075
Use #724F97 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.