#724EBF

Closest named color: Iris (#6258C4). oklch(52.1% 0.17 294.4), rgb(114, 78, 191).

Aa

White text reads best on this color (5.90:1).

About this color

#724EBF is a medium-dark, vivid purple. In OKLCH its lightness is 52%, its chroma 0.170 and its hue 294°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Iris (#6258C4), ΔE 0.033 away. White text reads best on it, at 5.90:1.

Hue familyPurples
Lightnessmedium-dark (52%)
Chromavivid (0.170)
Temperaturein between
Nearest nameIris (#6258C4)
Black text3.55:1
White text5.90:1

Values

HEX#724EBF
RGBrgb(114, 78, 191)
HSLhsl(259, 47%, 53%)
OKLCHoklch(52.1% 0.17 294.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #724EBF 5.90:1 AA Lc -84.4 Fine for body text
Black text on #724EBF 3.55:1 AA large text Lc 24.9 Dividers and decoration only
#724EBF text on white 5.90:1 AA Lc 79.2 Fine for body text
#724EBF text on black 3.55:1 AA large text Lc -22.7 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FC

    oklch(97.1% 0.011 297.6)

  2. Step 100

    100

    #EAE7F9

    oklch(93.6% 0.024 293.6)

  3. Step 200

    200

    #DAD4F5

    oklch(88.5% 0.045 293.8)

  4. Step 300

    300

    #C3B7F1

    oklch(80.9% 0.082 294)

  5. Step 400

    400

    #A68FEA

    oklch(70.7% 0.132 294.4)

  6. Step 500

    500

    #9270E3

    oklch(63.1% 0.168 294.7)

  7. Step 600

    600

    #7D55D1

    oklch(55.5% 0.183 294.6)

  8. Step 700

    700 (this color)

    #724EBF

    oklch(52.1% 0.17 294.4)

  9. Step 800

    800

    #563993

    oklch(42.7% 0.142 294.5)

  10. Step 900

    900

    #463275

    oklch(37.6% 0.11 294.2)

  11. Step 950

    950

    #291E44

    oklch(26.9% 0.069 294.7)

Export this scale for Tailwind in the Tailwind colors tool

#724EBF with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#0065C30.115
Deuteranopia (no green cones)#1762BD0.109
Tritanopia (no blue cones)#5E677F0.135
Achromatopsia (no color)#6464640.171

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #724EBF

    #724EBF

    oklch(52.1% 0.17 294.4)

  • #687000

    #687000

    oklch(52% 0.118 114.6)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #724EBF

    #724EBF

    oklch(52.1% 0.17 294.4)

  • #3661C9

    #3661C9

    oklch(52.1% 0.169 264.4)

  • #973E9E

    #973E9E

    oklch(52.1% 0.169 324.7)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #724EBF

    #724EBF

    oklch(52.1% 0.17 294.4)

  • #866300

    #866300

    oklch(52.1% 0.107 84.3)

  • #00801C

    #00801C

    oklch(52.1% 0.166 144.5)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #724EBF

    #724EBF

    oklch(52.1% 0.17 294.4)

  • #A05000

    #A05000

    oklch(52% 0.13 54.4)

  • #007B65

    #007B65

    oklch(52% 0.099 174.4)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #724EBF

    #724EBF

    oklch(52.1% 0.17 294.4)

  • #B73234

    #B73234

    oklch(52.2% 0.17 24.6)

  • #687000

    #687000

    oklch(52% 0.118 114.6)

  • #007881

    #007881

    oklch(52.2% 0.089 204)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #724EBF, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #724EBF in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.